The task: Brand the city of Port of Spain to make the country of Trinidad and Tobago more marketable to the larger global world/economy.
The Solution: The idea developed with Port of Spain being the heart of the country, the campaign and activity carried through to the final output. Port of Spain was set at the centr of the circle (representing the Queen’s Park”)which is adorned with the outlines of major landmarks in the city. Each item is drawn with one solid line which merges with the circumference of the circle. This was done to represent how the different aspects are part and parcel with the capital. Each object represents some part of what the capital has to offer (e.g. The Twin Towers represent the business aspect )
Blue was chosen as the primary colour due to the fact that almost every logo within the country has the colours red, white and black in it. Hence the logo would stand out right away. Also as this is the first venture of this kind in the nation blue being the colour statistically favoured by a wide variety of people seemed the right choice. Historically Port of Spain was claimed from the see, its daily life tied to it, the colour blue pays homage to this fact.
The font chosen was Myriad Pro for its lack of serifs and thin ascenders. The capital letters ‘P’ and ‘S’ were left unaltered, however the lowercase letters were scaled down uniformly to the bottom of the curve on the ‘P’. This was done to create a platform to insert the words “The City of”.
The tag line “The Heart of a nation” is a true description of the city and rings true to the concept behind the logo mark itself.