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(2009) AOL Australia Shopping

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  • Role:  Analysis, Strategy, Information Architecture, UI Design
    Designation:  UI Designer, AOL New Market Operations (Asia-Pacific)
    Duration:  3 Weeks (4th June - 25th June, 2009)

    :  "Create a Shopping section for AOL Australia balancing AOL's business and organizational objectives and Australian user's online buying behavior."

    Project Description

    AOL Australia came up with a requirement to start it's Shopping module and I was appointed to look into the design strategy and structure for the same. My role was:
    • Competitively analyze the shopping modules of AOL's International portals (such as AOL UK, AOL EU etc.) to identify structural patterns and key differences.
    • List out the cross-cultural behavioral aspects of the Australian users to help understand their online browsing, finding, refining, evaluating and buying behaviors.
    • Create an Information Architecture and subsequently the Page Schemes for the AOL Australia Shopping Website. 

    The following are few selected design artifacts:
    Copyright Statement: All the design artifacts below are the property of AOL Inc. They may not be used, copied, distributed or transferred to others for any purpose, including educational without knowledge and written permission of AOL Inc. and Mrinal Sharma, the designer of these artifacts.)

  • Wireframes (Page Schemes)