Role:
Brief: "Re-design AOL Movies (Moviefone.com) advance search features to improve the usability and the overall interaction flow of search."
Solution Focus:
Brief: "Re-design AOL Movies (Moviefone.com) advance search features to improve the usability and the overall interaction flow of search."
Solution Focus:
Activity 1:
Activity 2: Competitive Survey
A quick competitive survey was conducted to look at the best practices and the USP of competitors offering similar movie search features.
Activity 3: Click-Maps and Server-logs AnalysisThe next step was to analyze the current performance and identify potential usability and information architecture issues. Click-density maps, showcasing relative popularity of usage of various components on the pages were used to create a recommendation reports highlighting the various category of changes necessary for Moviefone Advance Search function.
This was then taken up in an affinity-diagramming exercise whereby the various recommendation from the design audit, the competitive review and Click-Map and Server-Logs Analysis were selected and a plan-of-action created.
This was then taken up in an affinity-diagramming exercise whereby the various recommendation from the design audit, the competitive review and Click-Map and Server-Logs Analysis were selected and a plan-of-action created.
Detail Design ProcessA detailed design process was adopted with respect to the quick-delivery requirement of the project. After conceptualizing various scenarios, I would chart-out the task-flows to construct the entire workflow through the Advance Search feature. This would then be mocked-up and send for rapid prototyping, testing and approval by the stakeholders. This was a iterative cyclic model where a number of scenarios were architected and mocked-up. Few examples are as follows:
Example of Workflow Sketches
Final Deliverable of the Proposed Scenarios
with selected UI+ Visual Mock-up Solutions
