Role: Information Architect and UI Designer
Designation: UI designer, AOL.com Experience Design Department
" Help refine the user experience of the Annual Report Service to a much cleaner one than what ARS offers. Help reduce the clutter of the report from the other content they are offering. We want to retain visibility to the other "searches" on the page but play them down in comparison to the actual report the user is expecting to get. It would be great to promote competitors reports close to the company report. Any ideas on how to better arrange the content to optimize clicks is the big win on this page. We get a revenue share for each report downloaded."