• Brand development, working on strategy, together with Alberto Alessi, Marketing and Communication dept. and Research and Development dept. on new business scenarios on different product categories.
• Working closer with architects and designers on new product category defining ALESSI approach and identity in this new business fields.
• Strategic Consulting, building meta-project guidelines together with the business structure, understanding and exploring sales and distribution scenarios for new product categories.
• Redefining the packaging communication potential for ALESSI distribution.

• Research on the “Citizen Office” study by Sotsass, De Lucchi and Branzi
• Understanding VITRA's organization and learning design management processes

• Studying and understanding guidelines for the laptop accessories project (meaning - overall philosophy)
• Development with the design team the collection of 6 Hero Products for European markets:
Air Mouse | Laptop Sleeve | Presenter | Speakers |
Laptop cushion + speaker | Laptop sound bar
• Studying the design management processes of Philips Design

• Working on product design for clients as:
Henkel | Normann Copenhaghen | Alessi | Inblu | United Pets | BM | Deborah