Although I work in advertising, I don’t like ads. Some call me “hybrid”, because I worked in both online and offline agencies, but I guess I prefer to be among the believers, the enthusiasts, even the geeks… if there’s any need to label them.
My job is to lead and develop communication strategies and creati… Read More
Although I work in advertising, I don’t like ads. Some call me “hybrid”, because I worked in both online and offline agencies, but I guess I prefer to be among the believers, the enthusiasts, even the geeks… if there’s any need to label them.
My job is to lead and develop communication strategies and creative concepts for integrated advertising campaigns with focus in digital, as well as some branded content and social media projects.
Within the last ten years I've worked as Creative Director at DoubleYou (Spain’s top digital agency) and as copywriter at DDB Barcelona and other local shops. My portfolio includes award-winning work for international clients such as Microsoft Umbro (Nike) or Samsung UK, as well as top Spanish market brands such as Audi, Volkswagen, Aquabona (The Coca-Cola Company), Real Madrid CF, LG Electronics or Mahou & San Miguel (the two leading beer brands in the Spanish market)
From time to time I taught seminars, judged festivals and been a lecturer on the subject of creativity in new media. Read Less