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Fernando is currently one of the youngest General Creative Directors of Colombia, with 34 years; he is one of the 3 creative heads in Leo Burnett Colombia.

Graduated in Marketing and Advertising (2001 - Bogotá), began his career as a designer freelance, entering its first advertising agency (Foote Cone & Belding) i… Read More
Fernando is currently one of the youngest General Creative Directors of Colombia, with 34 years; he is one of the 3 creative heads in Leo Burnett Colombia.

Graduated in Marketing and Advertising (2001 - Bogotá), began his career as a designer freelance, entering its first advertising agency (Foote Cone & Belding) in 2002, where he was a graphic designer until 2004, that same year began his career at Leo Burnett Colombia, where he's currently working.

So far, he has managed local and regional major brands in different markets in Latin America such as: DirecTV, Samsung, Chrysler, SAB Miller, Diageo, Coca-Cola, Kellogg's, McDonald's, P&G, UN, El Comercio Newspaper, KIA Motors, SC Johnson, Falabella, Davivienda Bank, Alpina, Vice-presidency of the Republic, Colombian Red Cross, Colombian League against cancer and WWF, among others.

He’s obtained different awards and recognitions in different award shows such as Cannes Lions, London International Awards, New York Festivals, The One Show, D&AD, Clio, Effie, FIAP, El Sol, Wave in Rio, Ojo de Iberoamérica, APAP (Perú), and NOVA and EL DORADO (local festivals).

Also best local agency in 2011 and achieved to maintain Leo Burnett Colombia among top Latam agencies almost every year in “Crema” ranking (Adlatina). The same publication honored Leo Burnett Colombia as one of the top 20 Latin-American agencies of the decade. Read Less
  • General Creative Director
    Leo Burnett Colombia — Bogota, Colombia
  • Creative Director
    Leo Burnett Perú — Lima, Peru
  • Art Director
    Leo Burnett Guatemala — Guatemala City, Guatemala
  • Graphic designer
    Leo Burnett Colombia — Bogotá, Colombia
  • Graphic Designer
    Foote, Cone & Belding — Bogota, Colombia
View Full Resume →
1 Gold, 1 Bronze Clio Healthcare / PR / Digital - 2013
1 Silver, 2 Bronzes, London International Awards / Non-Traditional -2013
1 Gold, 2 Silver, 3 Bronze, Ojo de Iberoamérica (Arg.) / PR / Interactive/ Tercer Ojo - 2013
2 Gold, 3 Silver, El Sol Festival (Spa.) / - 2013
2 Merit, The One Show / Design / Radio
3 Gold,… Read More
1 Gold, 1 Bronze Clio Healthcare / PR / Digital - 2013
1 Silver, 2 Bronzes, London International Awards / Non-Traditional -2013
1 Gold, 2 Silver, 3 Bronze, Ojo de Iberoamérica (Arg.) / PR / Interactive/ Tercer Ojo - 2013
2 Gold, 3 Silver, El Sol Festival (Spa.) / - 2013
2 Merit, The One Show / Design / Radio
3 Gold, 4 Silver, Wave Festival in Rio (Bra.) /Press / Outdoor / PR -2013
1 Silver, 2 Bronze, Effie Colombia 2013
1 Gold, 2 Silver, 1 Bronze, FIAP (Miami) -2013

1 Silver, New York Festival / Design - 2012
1 Silver, London International Awards / Radio -2012
2 Gold, Ojo de Iberoamérica (Arg) / Film / Press - 2012
1 Silver, 2 Bronze, Wave Festival in Rio (Bra) / Direct/ Radio / Outdoor- 2012
2 Gold, 2 Silver, 2 Gold, FIAP (Miami) / Direct / Design / Interactive / Press / Radio- 2012
2 Silver, 1 Bronze , El Sol Festival (Spa.) / Press / Outdoor / Interactive - 2012

1 Gold 1 Silver, Ojo de Iberoamérica (Arg) / Radio - 2011
1 Silver, 2 Bronze, Ojo de Iberoamérica (Arg) / Direct/ Radio / Outdoor- 2011
1 Silver, Ojo de Iberoamérica (Arg) / Press -2011
1 Bronze, FIAP (Arg) / Radio -2011
Agency of the year / Local festival NOVA - 2011

1 Gold - Cannes Lions / Radio - 2010
1 Bronze, FIAP (Arg) / Radio -2010
1 Bronze, Ojo de Iberoamérica (Arg) / Integrated -2010

1 Gold London Festival / Radio - 2009
1 Silver, New York Festival / Press - 2009
1 Bronze, New York Festival / Press - 2009
1 Bronze, Clio / Press - 2009
1 Bronze, El Sol Festival (Spa) / Press - 2009
1 Silver, Wave Festival in Rio (Bra) / Press -2009
3 Merit, The One Show - 2009

3 Gold, London Festival / Press & Outdoor - 2008
1 Silver, London Festival / Press - 2008
1 Silver, 3 Bronze, Ojo de Iberoamérica (Arg) / Print-2008
1 Gold, 1 Silver, APAP (Peru) / Film - 2008
1 Silver, FIAP (Arg) / Print -2008 Read Less
NOVA Festival (Colombia) 2010
Volcan Festival (Costa Rica) 2011
APAP Festival (Perú) 2011
Effie Colombia 2011
Young Lions Colombia 2012
Cúspide Festival (Puerto Rico) 2012
Ojo de Iberoamérica -film (Argentina) 2012
Wave Festival -Press (Brasil) 2013
Ojo de Iberoamérica - Innovation (Argentina (2013)
New York Festivals… Read More
NOVA Festival (Colombia) 2010
Volcan Festival (Costa Rica) 2011
APAP Festival (Perú) 2011
Effie Colombia 2011
Young Lions Colombia 2012
Cúspide Festival (Puerto Rico) 2012
Ojo de Iberoamérica -film (Argentina) 2012
Wave Festival -Press (Brasil) 2013
Ojo de Iberoamérica - Innovation (Argentina (2013)
New York Festivals (USA) - Direct and Collateral (2014) Read Less
Member Since: Oct 17, 2012