Felipe Barros Andrade
Creative Director / Designer / Illustration / Head of Content
São Paulo, BrazilDesigner & Illustrator
Work Experience
MEZA 1618
Creative Director
Leader of the areas of creation, content, finalization and review.
- actively participated in winning the Santander (trade) account, leading the creative team
Clients: BRF / ANGLO / KONAMI / JOHNSON & JOHNSON / USEND
- actively participated in winning the Santander (trade) account, leading the creative team
Clients: BRF / ANGLO / KONAMI / JOHNSON & JOHNSON / USEND
November 2019
- February 2020
São Paulo, Brazil
Proximity BBDO
Head of Creative
Digital / Content / CX / Creative Strategy
Clientes: Pepsi / Lipton IceTea / KeroCoco / Pernambucanas / Jatiuca Resorts
✍🏻 Membro do Júri / Echo Latam Awards 2019
🥉4 bronze no Lisbon Tech International Awards para Pepsi
🥇Ouro no Echo Latam Awards 2019 para Pernambucanas
Clientes: Pepsi / Lipton IceTea / KeroCoco / Pernambucanas / Jatiuca Resorts
✍🏻 Membro do Júri / Echo Latam Awards 2019
🥉4 bronze no Lisbon Tech International Awards para Pepsi
🥇Ouro no Echo Latam Awards 2019 para Pernambucanas
April 2019
- November 2019
São Paulo, Brazil
Rapp Brasil
Executive Creative Director / Head of Content
With the support of the board I was free to change the creative mindset, bringing a digital thinking working strongly with DATA insights aggregating creative value and results through CX. Also integrating the areas of social media, planning and consumer insights. I had great participation in the creation of the areas of Innovation and RTV, facilitating in the way and significantly in the improvement of the graphic production, consequently raising the level of creation and the projects.
With a new team, we were able to change the threshold and creative perception of the accounts. Having a more strategic, focused and creative team. We won competitions, awards, raised the level of ideas and projects within the clients.
Experience: CX / Digital / Creative Strategy / Brand Experience / Integrate Campaigns / Branded Content / Direct / Advertising / Shopper Marketing
Clients: Samsung, Johnson&Johnson, PepsiCo, Locaweb, Supergasbras, Folha de SP, Pernambucanas, Corinthians (Fiel Torcedor), BMW Group (BMW, MOTORRAD and MINI), AeC, Robbyson.
2019
🏆 Creative Digital Professional of the Year by the ABRADI Award
2018
🏆 9 Awards at Lusófonos from Portugal: 2 gold, 5 silver e 2 bronze for Pepsi and Pernambucanas 2018/2019
🏆 EFFIE Awards Latam (Bronze) for Pepsi The Voice Lemon.
🏆 ECHO Latam (5 awards) for BMW, Pepsi e Supergasbras.
🏆 ABEMD - (6 awards) Samsung, Supergasbras, Pepsi e BMW.
⭐️ Digital Agency of the Year by ABEMD
⭐️ ABEMD The best digital action for Pepsi UEFA
🏆 9 Awards: gold, silver and bronze for Pepsi, Supergasbras, Samsung and BMW at ABEMD and The Creativity Lusófonos Awards. 2017/2018
⭐️ The first publication at ARCHIVE / 200 BEST ILLUSTRATORS for Locaweb.
2017
🏆 EFFIE Awards Brasil 2017 - Pepsi. The Voice Lemon
🏆 DMA ECHO AWARDS 2017 - Mini ScrollDrive
🏆 The Creativity Lusófonos Awards / Silver and Bronze - PEPSI, BMW and SuperGasBras 2016/2017
With a new team, we were able to change the threshold and creative perception of the accounts. Having a more strategic, focused and creative team. We won competitions, awards, raised the level of ideas and projects within the clients.
Experience: CX / Digital / Creative Strategy / Brand Experience / Integrate Campaigns / Branded Content / Direct / Advertising / Shopper Marketing
Clients: Samsung, Johnson&Johnson, PepsiCo, Locaweb, Supergasbras, Folha de SP, Pernambucanas, Corinthians (Fiel Torcedor), BMW Group (BMW, MOTORRAD and MINI), AeC, Robbyson.
2019
🏆 Creative Digital Professional of the Year by the ABRADI Award
2018
🏆 9 Awards at Lusófonos from Portugal: 2 gold, 5 silver e 2 bronze for Pepsi and Pernambucanas 2018/2019
🏆 EFFIE Awards Latam (Bronze) for Pepsi The Voice Lemon.
🏆 ECHO Latam (5 awards) for BMW, Pepsi e Supergasbras.
🏆 ABEMD - (6 awards) Samsung, Supergasbras, Pepsi e BMW.
⭐️ Digital Agency of the Year by ABEMD
⭐️ ABEMD The best digital action for Pepsi UEFA
🏆 9 Awards: gold, silver and bronze for Pepsi, Supergasbras, Samsung and BMW at ABEMD and The Creativity Lusófonos Awards. 2017/2018
⭐️ The first publication at ARCHIVE / 200 BEST ILLUSTRATORS for Locaweb.
2017
🏆 EFFIE Awards Brasil 2017 - Pepsi. The Voice Lemon
🏆 DMA ECHO AWARDS 2017 - Mini ScrollDrive
🏆 The Creativity Lusófonos Awards / Silver and Bronze - PEPSI, BMW and SuperGasBras 2016/2017
May 2016
- April 2019
São Paulo, Brazil
Rapp Brasil
Creative Director
I had the opportunity to create a new Creation group, managing the accounts BMW, MINI and MOTORRAD, Avianca, Pernambucanas, April, UOL, Folha de SP, Shell, Locaweb, winning some prizes and focusing on raising the level of creation of the RAPP.
February 2013
- December 2015
São Paulo, Brazil
Sunset
Illustrator / Visual Designer
Client: Itaú Bank
It was a project focused on digital identity design for Banco Itaú’s portal. The proposal was to create a guide and icon pack for the entire site. The project included 150 vector illustrations and 3D icons that I illustrated. It started with concept, roughs and artwork.
It was a project focused on digital identity design for Banco Itaú’s portal. The proposal was to create a guide and icon pack for the entire site. The project included 150 vector illustrations and 3D icons that I illustrated. It started with concept, roughs and artwork.
July 2010
- September 2010
São Paulo, Brazil
Buzz
Creative Supervisor / Art Director
Clientes: Santander Bank, Natura, Troller, HTC Smartmobile, DHL Express.
Awards: Silver and Bronze award in 2009 for ABEMD Santander and HTC Smart Mobile.
Awards: Silver and Bronze award in 2009 for ABEMD Santander and HTC Smart Mobile.
May 2008
- July 2010
São Paulo, Brazil
Grey
Art Director
Clients: P&G (Hipoglós / Pantene / Koleston / Softcolor / Ace / Ariel) Souza Cruz / Medial Saúde
2007
- 2008
São Paulo, Brazil
Salem
Visual Designer
Client: UOL
2006
- 2007
São Paulo, Brazil
Welcome MKT
Art Director
Clientes: Gatorade, Lipton Ice Tea, Guaraná Antartica, Rio Quente Resorts.
August 2005
- December 2006
São Paulo, Brazil
Broner
Art Director
Creation and development of packaging, advertising for clients as Mead Johnson, McDonald's, Palate, Coteminas, Kimberly-Clark
São Paulo, Brazil
Languages
English (Advanced),
Portuguese (Native),
Awards
Abradi
Digital Professional of the year
2019
Clube De Criação SP
Festival do Clube de Criação SP
2018
Effie Awards - Effie Worldwide
Effie Awards Brazil
2019
ABEMD - Brazilian Association Of Direct Marketing
Gold Award ABEMD 2014 - Shell / Clube Irmão Caminhoneiro Shell. Category: Campaign.
2014
ABEMD - Brazilian Association Of Direct Marketing
ABEMD - For Avianca Cliente, campaign "Avianca. Here everyone flies well."
2013
ABEMD - Brazilian Association Of Direct Marketing
Silver - HTC Brazil: Launch online HTC Touch Diamond
2009
ABEMD - Brazilian Association Of Direct Marketing
Silver / Santander Brazil 2009 / Campanha de Crédito Pessoal nota 10 de Natal
2009
Skills
Adobe Creative Suite,
Brand,
Branded Content,
Branding,
Creative Leadership,
Design,
Designer Gráfico,
Direct Marketing,
Diretor De Arte,
Drawing,
Editorial Design,
Editorial Illustration,
Graphic Design,
Illustration,
Illustrator,
Ilustração Editorial,
Liderança Criativa,
Marketing Strategy,
Packaging,
Promotional Design,
Shopper Marketing,
Social Media,
Social Media,
UI Design ,
Visual Merchandising,
Web Designer,