Felipe Barros Andrade

Creative Director / Designer / Illustration / Head of Content

São Paulo, Brazil
Designer & Illustrator

Work Experience

MEZA 1618

Creative Director

Leader of the areas of creation, content, finalization and review.

- actively participated in winning the Santander (trade) account, leading the creative team

Clients: BRF / ANGLO / KONAMI / JOHNSON & JOHNSON / USEND
November 2019 - February 2020 São Paulo, Brazil

Proximity BBDO

Head of Creative

Digital / Content / CX / Creative Strategy
Clientes: Pepsi / Lipton IceTea / KeroCoco / Pernambucanas / Jatiuca Resorts

✍🏻 Membro do Júri / Echo Latam Awards 2019

🥉4 bronze no Lisbon Tech International Awards para Pepsi

🥇Ouro no Echo Latam Awards 2019 para Pernambucanas
April 2019 - November 2019 São Paulo, Brazil

Rapp Brasil

Executive Creative Director / Head of Content

With the support of the board I was free to change the creative mindset, bringing a digital thinking working strongly with DATA insights aggregating creative value and results through CX. Also integrating the areas of social media, planning and consumer insights. I had great participation in the creation of the areas of Innovation and RTV, facilitating in the way and significantly in the improvement of the graphic production, consequently raising the level of creation and the projects.

With a new team, we were able to change the threshold and creative perception of the accounts. Having a more strategic, focused and creative team. We won competitions, awards, raised the level of ideas and projects within the clients.

Experience: CX / Digital / Creative Strategy / Brand Experience / Integrate Campaigns / Branded Content / Direct / Advertising / Shopper Marketing

Clients: Samsung, Johnson&Johnson, PepsiCo, Locaweb, Supergasbras, Folha de SP, Pernambucanas, Corinthians (Fiel Torcedor), BMW Group (BMW, MOTORRAD and MINI), AeC, Robbyson.

2019

🏆 Creative Digital Professional of the Year by the ABRADI Award

2018

🏆 9 Awards at Lusófonos from Portugal: 2 gold, 5 silver e 2 bronze for Pepsi and Pernambucanas 2018/2019

🏆 EFFIE Awards Latam (Bronze) for Pepsi The Voice Lemon.

🏆 ECHO Latam (5 awards) for BMW, Pepsi e Supergasbras.

🏆 ABEMD - (6 awards) Samsung, Supergasbras, Pepsi e BMW.

⭐️ Digital Agency of the Year by ABEMD

⭐️ ABEMD The best digital action for Pepsi UEFA

🏆 9 Awards: gold, silver and bronze for Pepsi, Supergasbras, Samsung and BMW at ABEMD and The Creativity Lusófonos Awards. 2017/2018

⭐️ The first publication at ARCHIVE / 200 BEST ILLUSTRATORS for Locaweb.

2017

🏆 EFFIE Awards Brasil 2017 - Pepsi. The Voice Lemon

🏆 DMA ECHO AWARDS 2017 - Mini ScrollDrive

🏆 The Creativity Lusófonos Awards / Silver and Bronze - PEPSI, BMW and SuperGasBras 2016/2017
May 2016 - April 2019 São Paulo, Brazil

Rapp Brasil

Creative Director

I had the opportunity to create a new Creation group, managing the accounts BMW, MINI and MOTORRAD, Avianca, Pernambucanas, April, UOL, Folha de SP, Shell, Locaweb, winning some prizes and focusing on raising the level of creation of the RAPP.
February 2013 - December 2015 São Paulo, Brazil

Sunset

Illustrator / Visual Designer

Client: Itaú Bank

It was a project focused on digital identity design for Banco Itaú’s portal. The proposal was to create a guide and icon pack for the entire site. The project included 150 vector illustrations and 3D icons that I illustrated. It started with concept, roughs and artwork.
July 2010 - September 2010 São Paulo, Brazil

Buzz

Creative Supervisor / Art Director

Clientes: Santander Bank, Natura, Troller, HTC Smartmobile, DHL Express.

Awards: Silver and Bronze award in 2009 for ABEMD Santander and HTC Smart Mobile.
May 2008 - July 2010 São Paulo, Brazil

Grey

Art Director

Clients: P&G (Hipoglós / Pantene / Koleston / Softcolor / Ace / Ariel) Souza Cruz / Medial Saúde
2007 - 2008 São Paulo, Brazil

Salem

Visual Designer

Client: UOL
2006 - 2007 São Paulo, Brazil

Welcome MKT

Art Director

Clientes: Gatorade, Lipton Ice Tea, Guaraná Antartica, Rio Quente Resorts.
August 2005 - December 2006 São Paulo, Brazil

Broner

Art Director

Creation and development of packaging, advertising for clients as Mead Johnson, McDonald's, Palate, Coteminas, Kimberly-Clark
São Paulo, Brazil

Languages

English (Advanced),
Portuguese (Native),

Awards

LIA Awards

Lisbon Tech International Advertising Festival

2019

Abradi

Digital Professional of the year

2019

Clube De Criação SP

Festival do Clube de Criação SP

2018

Effie Awards - Effie Worldwide

Effie Awards Brazil

2019

ECHO

Member of Jury

2019

ECHO

Echo Latam

2019

Archive

Archive 200 Best Illustrators of the year

2018

Prémio Lusófonos Da Criatividade

Categories: Illustration / Social Media / Design / Art Direction

Effie Awards - Effie Worldwide

Effie Awards Latam

2018

ECHO

ECHO NY

2018

ABEMD - Brazilian Association Of Direct Marketing

Gold Award ABEMD 2014 - Shell / Clube Irmão Caminhoneiro Shell. Category: Campaign.

2014

Marketing Best

Marketing Best

2014

ABEMD - Brazilian Association Of Direct Marketing

ABEMD - For Avianca Cliente, campaign "Avianca. Here everyone flies well."

2013

ABEMD - Brazilian Association Of Direct Marketing

Silver - HTC Brazil: Launch online HTC Touch Diamond

2009

ABEMD - Brazilian Association Of Direct Marketing

Silver: HTC Brazil press / launch

2009

ABEMD - Brazilian Association Of Direct Marketing

Silver / Santander Brazil 2009 / Campanha de Crédito Pessoal nota 10 de Natal

2009

Skills

Adobe Creative Suite, Brand, Branded Content, Branding, Creative Leadership, Design, Designer Gráfico, Direct Marketing, Diretor De Arte, Drawing, Editorial Design, Editorial Illustration, Graphic Design, Illustration, Illustrator, Ilustração Editorial, Liderança Criativa, Marketing Strategy, Packaging, Promotional Design, Shopper Marketing, Social Media, Social Media, UI Design , Visual Merchandising, Web Designer,

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