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Elina Rubuliak

Oakland, CA, USA
Experienced UI designer, versatile in web and print design, user experience, working collaboratively, brand development, and strategic marketing. With over a decade of industry experience, I create elegant, flexible, functional work that engages an audience and makes the world a more aesthetically pleasing place.
San Francisco, CA, USA
Nov 2011
UI Designer
Design and implement assets for an interest-based social Q&A site
• Prepare and deploy production-ready HTML and CSS
• Optimize site interface to perform within existing system capabilities and limitations
• Integrate usability testing to optimize engagement and user acquisition
• Create concepts, experience flows, prototypes, and user research scenarios
• Design and act as lead for all visual marketing assets
• Oversee design and implementation of email notifications and campaigns
• Prepare static and animated advertising for promotional campaigns
• Refine and implement brand development and guidelines
Berkeley, CA, USA
Jun 2009Sep 2011
Graphic Designer
• Designed and prepared CSS for digital journals and institutional repositories
• Advised and collaborated user experience improvements with development team
• Launched and managed feature product website, Digital Commons
• Prepared all digital, print, and presentation marketing materials
• Led growth, development, and usage guidelines of company brand
• Refined marketing objectives and strategy and improved user experience
• Improved existing workflows and internal resources
San Francisco, CA, USA
Dec 2008Apr 2009
Graphic Designer
• Oversaw design and interface of social platform for the literary community
• Designed concepts and mock-ups of dynamic modules and features
• Researched and implemented social channel integration strategies
• Prepared wireframes, navigation, and user interfaces
• Developed company identity and branding
• Produced digital and print marketing materials
Jan 2002Oct 2009
Various Companies
Freelance Graphic Designer
Provided freelance print solutions for clients, including:
• The California Oaks Foundation
• The Health Law Institute at the University of Alberta
• The Art Institute of California – San Francisco
• Red Blossom Tea Company
• Wedding stationery and signage for various couples
San Francisco, CA, USA
Aug 2008Dec 2008
Graphic Designer
• Designed concept and layout for proposed projects and sample books
• Aided in the production and marketing of trade children’s books
• Prepared photographs and illustrations for print
• Researched images from photographers, archives, and stock suppliers
Edmonton, Alberta, Canada
Dec 2003May 2005
Duval House Publishing
Acquisitionist and Production Artist
• Developed graphics and illustrations for educational textbooks
• Acquired text, artistic works, and photographs to appear in publication
• Worked with printers to prepare pre-press files for print
• Designed print marketing materials
Edmonton, Alberta, Canada
Mar 2003May 2003
Visual Presentation Intern
• Constructed dioramas for Wild Alberta, a permanent gallery exhibit on the local ecosystem and conservation
San Francisco, CA, USA
Oct 2005Oct 2008
Bachelor of Science in Graphic Design
Graduated Magna Cum Laude, Best in Show
Edmonton, Alberta, Canada
Sep 2000Apr 2003
Diploma in Visual Communication and Design
Majored in Design and Visual Presentation
Oct 2008
English (Native), French (Beginner)
print design, Collateral, Branding, identity, web, User Interface Design, books, Publishing, editorial layout, Page Layout, academic publishing, educational publishing, Concept Development, Strategic Planning, Information Graphics, illustration, typography, Adobe Indesign, CSS, Microsoft Office, Microsoft Word, MIcrosoft PowerPoint, Microsoft Excel, Adobe Flash, HTML, HTML / CSS, WordPress, Google Analytics, Google Docs
AIGA Member, 2007–present
Member of the San Francisco chapter of The American Institute of Graphic Arts