Responsible to excel the design solutions, that are not only as a part of a business solution, as well as a part of delivering an honest good design that plays within the boundaries of desirability, viability, and feasibility.

Toolbox includes:
Business innovation
Ethnographic/Design Research
Strategy
Digital
Industrial design
Service Design
Branding
Packaging

www.eduardooterorodriguez.com

Brand Reel video https://vimeo.com/274903066

Managing my own Design Brands:

Connex Desk www.connexdesk.com
Insane Design www.insane-design.com

As an Industrial Designer of the product design in-house department. I am in charge with both creative design and strategic analysis phases for new packaging developments for iconic brands such as Heineken, Pepsi, Carlsberg, Amstel, Baltica, Efes, and Danone. Skilled on ideation, sketching, rendering, visual design, desktop research and managing third party consumer insights. Working in close collaboration with a multi-disciplinary team of designers, engineers and project managers.

Responsable for a strategic analysis of an italian fashion brand to increment its presence on the Italian market. The result is to apply a communication strategy that enhance the consumer experience.

Responsible for sketch ideation of products, 3D construction, and rendering. As well in charge for the developing of the strategic research to provide insights into the consumer experience of new and existing products and services. Working closely with the Senior Designer and Design Director. Skilled in Product design process for companies like BMW, Mini Cooper, Volkswagen, Skross, CWS - Bocco, DMI, and Dometic. Experienced working in a small team environment with strong competencies in design and engineering developments as well with strict deadlines.

Responsible for sketch ideation of structural packaging concepts, final 3D development, and renderings for the client keynote. Working closely with the Design Director.

Responsible for sketch rendering for cigarettes structural packaging, collaborating with the Senior Designer for early presentation

Responsible for sketch ideation of structural aerosol cans concepts at early stages collaborating in small team environments. Skilled with Photoshop, Illustrator and Copic marker render technics

Responsible for developing Structural and Graphic concepts for the launch and re-launch of products on the FMCG German Market. Skilled in packaging design process for companies like Ferrero, Colgate Palmolive, Calida, Ratiopharm, DocMorris, Müller, and Schwartau. Experienced working in a small team environment with strong communication and strict deadlines.

Published multiple articles in print at the advertising displays. Developed strong visual
communication skills

Course work includes Product Service System, Social Innovation, Design Thinking, Communication, Environmental Sustainability, Local Development, Design for Experience, Design Driven Innovation, Entrepreneurship and Business Plan Development

Developed skills in Research, Ideation, Design & Management and Sketching Rendering

Developed skills in Industrial Design Theory, Plastics, Research, Ideation, Prototyping/model-making, 3D CAD, Rendering, Materials & Processes and entrepreneurship