Creative direction for the corporate brand and exclusive brands, campaigns, promotions and store expansion programme. Leadership of the in-house team and management of external agencies. Delivery of the brand and creative elements of company strategy.

Leadership of the design team: recruitment and mentoring of junior designers, process management and planning. Design & development of corporate identity and all print based communications.

Design & development of corporate identity and all print based communications, including direct mail, press & magazine, packaging, PoS, lifestyle and wayfinding signage.

Management of an e-commerce website both as a marketing platform for the retail business and as a store in its own right. Oversight of the creative and operational teams.