Award-winning brand professional with more than 20 years successfully executing strategy through delivery from an agile perspective, spotting gaps, making new connections and living in the intersection where different ideas, concepts and culture converge to motivate the life cycle of the customer experience from i… Read More
Award-winning brand professional with more than 20 years successfully executing strategy through delivery from an agile perspective, spotting gaps, making new connections and living in the intersection where different ideas, concepts and culture converge to motivate the life cycle of the customer experience from initial awareness to passionate advocate.
KNOWLEDGE
Extensive integrated brand design background in consumer packaging, retail display, environmental signage, web and inbound marketing - all aspects of print, direct, outdoor and digital marketing. Full capability using industry tools.
INTERPRETATION
Fluent in consumer trends, marketing disciplines, manufacturing, service and technology industries, working across the organization and client teams with the ability to translate, make connections between them and produce high quality end results.
SYNTHESIS
Well-versed at taking new connections, inputs and feedback, pulling together disparate threads from different fields and integrating them into a cohesive whole. Turning knowledge into action--solving problems, resolving tensions, drawing tangible and practical conclusions, and meeting critical deadlines.
LEADERSHIP
Experienced at building and motivating cross-functional teams that see the world as it is and how it could be. Employing a collaborative approach to building a strong creative environment and fostering good client trust through healthy blend of individual/team empowerment, support, guidance and inspiration. Scanning the horizon for defining moments and moving all parties to a mutually desirable end result.
RESULTS
Fluent at taking several abstract complexities, capturing thought, birthing a worthy concept and 'making it real'. Design leadership with emphasis on results. Effectively utilize digital marketing strategies and social media content to engage individuals. Deploying relevant, emotional messaging making people respond and creating a positive brand experience at all touch points. Read Less
