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DLS Mission, Vision & Values

The world is rapidly changing all around us. In order to thrive as a business over the next ten years and beyond, we must be able to understand the trends and forces that will shape our business; visualize the actions that must be taken to meet the trends and forces; to be able to describe these trends and forces in a manner that promotes a collaborative effort among strategic partners and all employees at DLS and swiftly direct the collaborative efforts in order to prepare for whats to come. We must get ready for tomorrow today. That's what our 2022 Vision is all about. It creates a long-term goal for our business and provides DLS with a "Roadmap" for winning collaboratively with our strategic partners.
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
• To provide all U.S. branches of the DoD with geographically correct environmental training...
• To provide Law Enforcement Agencies with a cost effective and realistic replication training ...
• To create value and make a difference to all who honor us through their sacrifices on a daily basis

Our Vision
Our vision serves as the foundation for our Roadmap for the future and guides every aspect of our business by describing what we need to accomplish in order to continue providing sustainable, quality products and growth.
• People: At DLS, our employees are the source of our success. We must think creatively and continuously improve how and what we are doing, and pursue new ideas to achieve uncommon breakthroughs. By empowering individuals to achieve and DLS’s streamlined management structure, we attract the best to our team; therefore offering the best to our clients. We place emphasis on demonstrated individual excellence and a commitment to team success ensuring DLS’s a great place to work where people are inspired to be the best they can be.
• Portfolio: All DLS’s practices and procedures are both carefully considered and client-driven. We never apply a “cookie cutter” mentality to any of our products, focusing instead upon each client’s unique requirements. Thus, bring to the world a portfolio of quality geographically and culturally correct environment enhancing products that anticipate and satisfy customer desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Productivity: Quality is better than Quantity. We believe that everything we procure or produce will be the best. Quantity may be a faster solution but Quality will always provide our customers with the best value and performance for the cost.

Live Our Values - To hold honesty, loyalty, integrity, fairness and accountability as our cornerstones and to apply these principles in all we do to serve as a compass for our actions and describe how we behave in the world.


Focus on the Market
• Focus on the needs of our consumers, customers and strategic partners
• Get out into the market to listen for, observe, learn and understand current and future trends
• Possess a world view that promotes critical thinking and ingenuity
• Focus on execution in the marketplace every day
• Be insatiably curious
Work Smart
• Act with urgency
• Remain responsive to change
• Have the courage to change course when needed
• Remain constructively discontent
• Work efficiently
Act Like Owners
• Be accountable for our actions and inactions at all times
• Steward system assets and focus on building value
• Reward our people for taking risks and finding better ways to solve problems
• Learn from our outcomes -- what worked and what didn’t, then adjust course accordingly
Be the Brand
• Inspire creativity, passion, optimism and the desire to provide the best product to the market. Read Less