+ Owner / sole proprietor of freelance design consultancy specializing in creative direction, identity & brand design, campaign development, packaging and design production.

+ Collaborate in close partnership with ad agencies, global corporations, start-ups, music labels and action sports brands.

+ Drove the design process and creative vision for award-winning, cannabis tech brand. Became point-of-contact for guiding the evolution and visual direction from internal communications to customer experience.

+ Using key insights, I created various integrated marketing solutions for PAX product and
sales objectives. This included seasonal campaign strategies that were adopted at scale.

+ Collaborated with leadership and external partners to establish a new PAX brand refresh. Creative direction was given to establish the updated brand vision and guide the process of implementation.

+ Mentored designers across several teams, from marketing to product. Provided strategic direction and career support to assist individuals and their respective projects / personal goals.

+ Provided creative inspiration across the organization. Shared key learnings from design community events, industry trade shows and other cannabis-legal states.

+ Partnered with team PM’s & IT to upgrade tools for creative processes and stakeholder approvals. Notably, a custom data asset management (DAM) system that made sharing brand assets seamless across the organization.

+ Created integrated brand systems for high-profile Oracle product releases and industry events. Provided implementation guidelines, photoshoot art direction and guidance for external partners.

+ Became established point-of-contact for Oracle collateral systems. Duties entailing content updates and various additions to Oracle partner templates, as well as management presentations. Primary clients were sales, marketing and internal communication teams.

+ Acted as project lead on numerous global marketing campaigns with expedited schedules; designed and built brand standards to be carried out and scaled globally.

+ Worked closely with cross-functional teams (digital/social, product, retail marketing, public relations) to assure alignment and creative output exceeded expectations.

+ Managed in-house team as well as outside vendors and freelancer relations as it related to campaign objectives.

+ Art directed and designed the campaign launch of 'Kroll Show'​ sketch comedy show; executed localized joke advertising (for LA and NYC markets) that received buzz-worthy press from such sources as Adweek, PSFK, The Daily News, and The New York Observer.

+ Executed creative for the much publicized 'Roast of Charlie Sheen' premiere. Provided art direction and design for the animated digital experience, print/outdoor advertising, and office installations.

+ Strategized and designed for Oxygen's 2011 Upfront campaign; helped elevate sales collateral through interactive powerpoint presentations and various targeted outdoor advertising.

+ Collaborated with internal teams on various brand refresh exercises; from logos to lower 3rd designs, provided management/stakeholders with options in which to steer the look the network.

+ Designed and developed the Bravo TV Upfront magazine: a colorful, large format magazine that was distributed industry wide and set the standard for Bravo brand sales collateral. The concept still stands; as the magazine gets updated each year for content and network offerings.

+ Collaborated with other designers & freelancers to carry out various brand related projects; worked closely with upper management to make sure deadline-driven projects were executed with success and minimal revisions.

+ Assisted design director in creating projects for wide-range of clients.