ITV Sparks group | College-allumi focus groups
I was invited to take part in several training days organised by ITV's Ignite group. 'Sparks' is an initiative run by Ignite, and the workshops typically focused on training our creative abilities and presenting resolved ideas to a series of experts in the studio. These experiences took place over periodic chunks. Some of these included:
First training workshop (Nov. 2009): This took place at ITV Studios. It covered an introduction to how ideas get on screen/ TV process; coming up with ideas - creative processes and development skills; and professional behaviours and expectations for workshops.
Second workshop (Nov. 2009): Working with Paul Jackson, CEO of Eyeworks UK, he talked through the process of getting the new show for Channel 5 “Heads or Tails” commissioned and on air. Including, taking a small idea and making it into a pitch, sizzle tape, pilot and commission, then how to tweak and improve the show across territories to create an internationally translatable format. As a 'spark', I helped to develop some ideas to innovate the show.
Third workshop (Jan. 2010): Working with TNS Research International, our objective was to develop new product ideas within the oral hygiene category specifically for teenagers (aged between 15-19).
Overall, these have been invaluable experiences that have boosted my interest to want to work in this type of environment.