I am an effective leader in the studio and a strong mentor. My experience has reenforced the maxim: Teach by example; I am willing and able to roll up my sleeves and join in the effort. I build reciprocal environments where learning is its own reward, as is exemplary work. In turn, the greatest beneficiary is the … Read More
I am an effective leader in the studio and a strong mentor. My experience has reenforced the maxim: Teach by example; I am willing and able to roll up my sleeves and join in the effort. I build reciprocal environments where learning is its own reward, as is exemplary work. In turn, the greatest beneficiary is the bottom line.
I am an always-well-prepared, practiced, and nimble communicator who is comfortable and effective interacting with corporate clients from C-level executives to management--for that matter, to an unfamiliar public.
I bring to both the drawing board and the boardroom creative and business acumen rarely ascribed to the same mind.
I founded and built from inception to international recognition Oh Boy, a $3.5M per annum, 18-person agency with offices in San Francisco and Manhattan. The company exceeded 200 percent net financial growth for each of its first four years, thereafter, on average, 25 percent increases. It managed client marketing budgets, aggregate and on average, in excess of $15M per year. HOW magazine named the agency one of "Seven Red Hot Firms to Watch," citing "Salanitro's keen business sense, forthright manner, and outright chutzpah [as responsible for] catapulting the agency into the big leagues of the competitive San Francisco design market."
I conceived of, designed, and built a notable brand; a successful marketing program; and functional supply, sales, and distribution channels for Oh Boy Artifacts, a brand of upmarket paper goods that gave rise to appreciative audiences throughout North America and Europe. Artifacts fully recouped costs and began operating in the black within six months of its debut. (No small feat considering the substantial monetary investment in its premiere 65 SKUs.) In little more than two and a half years, with nearly 100 SKUs, I sold to Chronicle Books exclusive license to design and distribute a middle-market line based upon the original designs. Read Less