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Bēhance

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Shark Tank investor and CEO of FUBU, Daymond John, says, "David Brier is brilliant with branding."

FACT SHEET (instead of bull sheet):
• Fast Company expert blogger.
• Slideshare rock star with over 540,000 views.
• Native New Yorker now in the Midwest.
• Rebranding specialist.
• Typographic enthusiast.… Read More
Shark Tank investor and CEO of FUBU, Daymond John, says, "David Brier is brilliant with branding."

FACT SHEET (instead of bull sheet):
• Fast Company expert blogger.
• Slideshare rock star with over 540,000 views.
• Native New Yorker now in the Midwest.
• Rebranding specialist.
• Typographic enthusiast.
• Speaker, author and rejector of committees.
• Famous quote: "Cookie cutters are great for baking, not for branding."

For over 30 years, David Brier has been a design and brand identity specialist who has received over 325 industry awards for his design, brand and package design solutions for a wide range of clients.

The world according to Brier, "Cliches can kill more businesses than a room full of politicians. It's our job to prevent cliches from gaining access to our client's branding solutions. Think of us as the 'brand intervention specialists.' "

Client list includes Estee Lauder, Revlon, Joanna Vargas Salon, Jim Henson Associates, New York City Ballet, Botanical Bakery, Legacy Chocolates, Big Dot of Happiness, Coco Polo, Mabel Tainter Center for the Arts, Rolling Stone Magazine, New York Times Sunday Magazine and VAO VAO Chocolates. Read Less
Startups and Rebranding.

From tacos to the whole enchilada.
(Translated: from brand strategy to brand campaigns and package design.)

Startups deserve all the power they can get. The right name. The brand and brand strategy. That's what I do using over 3 decades of understanding so you don't have to.

When I am… Read More
Startups and Rebranding.

From tacos to the whole enchilada.
(Translated: from brand strategy to brand campaigns and package design.)

Startups deserve all the power they can get. The right name. The brand and brand strategy. That's what I do using over 3 decades of understanding so you don't have to.

When I am not helping startups, I help existing brands (that have outgrown their brand — or become pigeonholed due to brand mismanagement — escape the perils of incorrect perception, declining sales and being outsmarted by their competition) get straightened out and have the correct estimation to make it in today's market. Read Less
We're all about helping brands defy gravity and rise above the noise. Cliches weigh a brand down leaving it to play on the same level playing field as the competition. We think that's the slow, ineffective way of achieving brand leadership and a sure way to get a brand to blend in rather than stand out.

Unless yo… Read More
We're all about helping brands defy gravity and rise above the noise. Cliches weigh a brand down leaving it to play on the same level playing field as the competition. We think that's the slow, ineffective way of achieving brand leadership and a sure way to get a brand to blend in rather than stand out.

Unless your brand is a mushroom, don't leave it alone in the dark and expect it to thrive... Read Less
Member Since: Nov 16, 2009