Showcase & Discover Creative Work

The word “Kustom” is a Pavlovian bell to me. I have always been obsessed and stoked with anything creatively different. To be inspired and to care enough to craft, whatever it is, into something unique and to your personal vision will consistently engage an audience and set the work apart while forging incredible value into a brand.

I am a seasoned veteran of the design world with roots deep in the Surf industry as Creative Director for O'Neill Wetsuits & Sportswear in Santa Cruz, CA. I went on to be co-founder of the lifestyle branding studio, 13THFLOOR, amassing heavy combat experience in alternative cultures with his biz partner, Eric Ruffing, within action sports, motorsports, entertainment and youth markets.

The value of crafting by hand is my vision as the heart and soul of my new venture- KUSTOM KULT STUDIO. My expertise is hand crafting original, relevant and distinctively stylized design. Attention to detail and meticulous craftsmanship is what activates unique and engaging work that my clients find to be a truly valuable resource and brand asset.

During my career I am honored to have been recognized by some of the world’s most prestigious design organizations, including awards and recognition from the likes of HOW, Graphis, Print, Logo Lounge, Letter Cult, Alt, Alternative Pick , Western Art Directors and The Addy Awards. My work has been published in a plethora of books, magazines and blogs and I have also co-authored and designed a hip alternative children’s book.

Some of the clients I have had the privilege to partner with include 20th Century Fox, Bungie, EA, Element, Harley-Davidson, Hot Wheels, Mattel, MTV, NBA, Nike, O’Neill, Pepsi, UFC & Warner Bros. Read Less

KUSTOM KULT STUDIO
Art Director I 2012 - Present

Art Direction, Hands On Design + Production for Branding, Brand Identities, Logos, Icons, Kustom Lettering, Packaging, Style Guides, Trending, Product Graphics, Licensing projects including Licensing Guides + Design Assets, Project/Budget management

Expertise at hand crafting distinctively original, relevant and engaging design. Attention to detail and meticulous craftsmanship activates our uniquely stylized work for alternative cultures within action sports, motorsports, entertainment and youth markets. Our clients realize the great value forged into their brand by hand crafting graphics this way.

Select Clients
20th Century Fox + AMMO Books + Bad Boy MMA + BELL Helmets + The Brand Factor + BUNGIE Software + CapCom + Clear Channel + Connelly Wakeboards & Skis + Converse + Disney Interactive + EA + Element + Family Guy + FOX Licensing & Merchandising + FROG Design + GIANT Bikes + GIRO Sport Design + Harley-Davidson + Hasbro + Hot Wheels + LIVE 105 Radio + Liquid + Mattel + Midway Games + Mike Salisbury + MT DEW + MTV + NBA + Nike + NXTZ + Oakley + Ogilvy & Mather + O’Neill Wetsuits & Sportswear + OP + Pepsi + Quiksilver + Rock Shox + The Simpsons + Smash Mouth + Spin Master + Spun Out Records + TBWA Chiat/Day + Team Detroit JWT + Warner Bros + Widespread Panic, WWE + X-96 Radio + X Games + Yahoo Internet Life + Young & Rubicam, Zuffa

13THFLOOR
Art Director I 1993-2012

Art Direction, Hands On Design + Production for Branding, Brand Identities, Advertising, Logos, Icons, Kustom Lettering, Packaging, Style Guides, Trending, Product Graphics, Licensing projects including Licensing Guides + Design Assets, Project/Budget management

Built 13THFLOOR’S reputation on consistently delivering unique, original, ownable and enduring design + strategy that cultivates brand equity for clients. I offer experience, expertise + authenticity within the highly endemic youth markets. This gives me the credibility necessary to translate my client's goals into a meaningful experience for this industry’s particularly savvy and discriminating audience.

Select Clients
20th Century Fox + AMMO Books + Bad Boy MMA + BELL Helmets + The Brand Factor + BUNGIE Software + CapCom + Clear Channel + Connelly Wakeboards & Skis + Converse + Disney Interactive + EA + Element + Family Guy + FOX Licensing & Merchandising + FROG Design + GIANT Bikes + GIRO Sport Design + Harley-Davidson + Hasbro + Hot Wheels + LIVE 105 Radio + Liquid + Mattel + Midway Games + Mike Salisbury + MT DEW + MTV + NBA + Nike + NXTZ + Oakley + Ogilvy & Mather + O’Neill Wetsuits & Sportswear + OP + Pepsi + Quiksilver + Rock Shox + The Simpsons + Smash Mouth + Spin Master + Spun Out Records + TBWA Chiat/Day + Team Detroit JWT + Warner Bros + Widespread Panic, WWE + X-96 Radio + X Games + Yahoo Internet Life + Young & Rubicam

O’NEILL Wetsuits & Sportswear
Creative Director I 1985-1992

Dropped into this “35 year old ground floor company” as the Art Director and grew our department from 2 peeps to 12. Directed our group to evolve the O’Neill brand to better represent the best wetsuit in the world. Pushed the brand image and presence into the forefront of the industry, utilizing key branding assets and integrated marketing including product design, product names, product graphics, print & broadcast advertising, music production, apparel graphics + labeling systems, trade exhibits, retail systems + event marketing, many of which are replicated to this day.

Collaborated with global and domestic CEO’s, VP’s, Directors and Senior Designers on branding continuity for wetsuits + sportswear across 5 sports- Surfing, Bodyboarding, Waterskiing, Windsurfing + Volleyball.

Contributed to this company going from $6 mil in annual revenue to 30+ mil. Wild ride!

Also had the unique opportunity of working with the vision of our CEO in developing our in-house creative group into a profit center as a creative resource for all O’Neill licensees worldwide. Read Less