Darren McPherson
Creative Director
Miami, FL, USAMiami + NYC based multidisciplinary Creative Director and Designer. Over the past 15 years I've worked in all parts of the creative industry inc. branding, advertising, marketing, editorial, PR, large-scale photo/video shoots, web/eComm, events, animation + even a permanent monument installed in Times Square.
Work Experience
Freelance
Creative Direction + Design
lients including The New York Times, GQ Magazine (Condé Nast), Glamour Magazine (Condé Nast), Arnold Furnace, Hyla Soft, and many others. I Art Direct and Design for up to 8 or so projects at a time, while leading a team of designers and developers as needed. Everything from logos, identity systems, publication/editorial, advertising, website and app design, development, installations, budgets, presentations, consulting + social media.
May 2007
- Present
New York, New York, United States
Day One Agency
VP Creative Director
We’re a creative communications agency built for the next 10 years (and 24 hours).
We’ve taken the best parts of traditional PR, digital, and creative agencies and structured our team to shape, share, and fuel stories that connect and earn a place in culture. A lot of agencies talk about making content, but we believe stories are what actually break through, and we’ve built our entire creative process around them.
We’ve taken the best parts of traditional PR, digital, and creative agencies and structured our team to shape, share, and fuel stories that connect and earn a place in culture. A lot of agencies talk about making content, but we believe stories are what actually break through, and we’ve built our entire creative process around them.
November 2018
- December 2022
New York, New York, United States
GQ
Senior Art Director
Custom advertorial/advertising/shoots, marketing, branding, web, events + signage.
September 2013
- April 2015
New York, New York, United States
New York Times
Art Director
On and off full time freelance throughout this time - mostly 2013. Art Director launching custom advertiser campaigns, apps, branding, micro sites + motion graphics.
January 2012
- January 2014
New York, New York, United States
Doyle Partners
Design + Creative
Concept + implementation of print, branding and installation projects for clients including Hearst, The City of New York, Stephen Colbert & Greenberg Van Doren Gallery.
January 2012
- May 2012
New York, New York, United States
Razorfish
Senior Designer
Working as part of a large creative team on design and future vision for a dot com, mobile web + smart phone apps. All for one of the leading insurance companies in the United States.
October 2011
- December 2011
Chicago, Illinois, United States
Firebelly Design
Designer
Working both collaboratively and solo on a large range of print and web based projects. Primarily focused on branding, web + print design, advertising. Involved in every step of the creative process: meetings, mood boards, project management, concepting, collaborating with external artists, photography, design, design direction (for interns, freelancers), prepress setup, client presentations + interaction.
June 2009
- October 2011
Illinois, United States
Camp Firebelly
Design Director
Camp Firebelly offers the next crop of socially-minded designers the chance to use their talent and creativity to make a difference, experiencing what professional life is like Firebelly-style. For 10 days, 10 campers live and work with us to craft a strategic design solution for a non-profit client, from initial research to final implementation.
June 2009
- July 2011
Illinois, United States
Ninth Letter Magazine
Designer
Ninth Letter is an award-winning literary and arts journal produced bi-annually as a collaboration between the Department of English and School of Art & Design. Responsible for custom typefaces, coherent printed supplements and directing photo shoots. This edition won a Graphis Gold Award, a Red Dot, and was featured in the Print Regional Design Annual.
January 2008
- May 2008
Champaign, Illinois, United States
Maxco Creative
Design Contractor
Design Intern Summer 2007, freelance Designer Summer 2008. Print proposals, implementation, web design, development, photo re-touching, and story boarding.
May 2007
- March 2009
Sydney, Australia
Education
Languages
English (Native),
Awards
Skills
Adobe Photoshop,
Advertising,
Advertorial,
Animation,
Art Direction,
Branding,
Campaigns,
Creative,
Creative Direction,
Design,
Design Direction,
Editorial,
Experiential,
Graphic Design,
Illustration,
Installation,
Logos,
Motion Design,
Packaging,
Photo,
PR,
Typography,
Video,
Visual Identities,
Web Design,