Danielle Kando-Kaiser
Chief Operating Officer
Sacramento, CA, USAI am a Governmental Affairs professional and Chief Operating Officer of a boutique lobbying firm. This is a space to showcase the marketing and public relations work I have done in the last two decades, and my experience in developing print and online campaigns with style and voice. I have direct experience with branding, content creation, grant and proposal writing and editing (RFP and SOQ), technical writing, SEO/SEM, journalism, press releases, and speech writing. I have coordinated campaigns for corporate marketing, major retail companies, and governmental associations that have garnered my clients contracts and revenue in excess of $700 million to date.
Work Experience
Creative Evolution
Marketing Consultant
Rebranding of Pasolivo, a Paso Robles-based luxury goods company and travel destination that produces internationally awarded olive oils, gourmet foods, and beauty products.
April 2014
- December 2014
California, United States
Avergon Marketing Group
Marketing and Public Relations Consultant
August 2012
- December 2014
California, United States
International Code Council
Marketing Consultant
Online marketing for ICC Membership department, including membership campaigns, release of new products and publications, and member success stories.
December 2011
- October 2012
California, United States
Freelance
Marketing and PR Consultant
In addition to my current work with Creative Evolution and Avergon Marketing Group, I have assisted in the rebranding of Specialty’s - San Francisco’s premiere corporate and special events catering company. Produced original copy and edited content for 2010 print, online and direct mail campaigns.
Wrote and edited copy for New York-based The Altman Group’s 2010-2011 direct mail campaign. Created dynamic and concise content for one of the nation’s top shareholder communications groups.
Wrote and edited copy for New York-based The Altman Group’s 2010-2011 direct mail campaign. Created dynamic and concise content for one of the nation’s top shareholder communications groups.
July 2010
-
California, United States
Pearson
Content Specialist
Edited online coursework for Pearson Education Systems. Specialized in online curriculum development for writing and editing courses.
April 2010
- July 2010
California, United States
California Travel & Tourism Commission
Web & Publications Coordinator
Online and print marketing for the California Travel & Tourism Commission.
Managed production of the official California Visitors Guide, Road Trips driving guide, official state map, and 11 international guides. Worked with Sunset magazine’s custom media group to fulfill production, worldwide distribution and reporting on all publications.
Received the SASI 2010 award for Best Marketing Campaign- Publication for Road Trips 2009.
Coordinated interactive development and marketing projects for visitcalifornia.com. Coordinted all online marketing advisory committees and co-op advertising programs with tourism partners.
Managed production of the official California Visitors Guide, Road Trips driving guide, official state map, and 11 international guides. Worked with Sunset magazine’s custom media group to fulfill production, worldwide distribution and reporting on all publications.
Received the SASI 2010 award for Best Marketing Campaign- Publication for Road Trips 2009.
Coordinated interactive development and marketing projects for visitcalifornia.com. Coordinted all online marketing advisory committees and co-op advertising programs with tourism partners.
October 2008
- April 2010
California, United States
CBIA
Editor - California Builder Magazine
Edited, wrote features for, and assisted in layout of CBIA’s bi-monthly magazine featuring developments, politics, and editorials on state and national building industries.
Received Western Publications Association’s 2008 Maggie Award for Best Association Publication.
Designed, developed, and marketed magazine’s online presence at www.cabuilder.com and www.cbia.org.
Received Western Publications Association’s 2008 Maggie Award for Best Association Publication.
Designed, developed, and marketed magazine’s online presence at www.cabuilder.com and www.cbia.org.
February 2008
- October 2008
California, United States
Williams-Sonoma
Copywriter & Copy Editor
Copywriter and editor for Pottery Barn, Williams-Sonoma Home, and West Elm. Created and edited copy for catalogs, product information sheets, in-store carry away cards and signage.
January 2002
- February 2008
California, United States
Education
University Of California
BA, English
January 1995
- June 1997
Davis, California, United States
San Francisco State University (CSU)
MA, Critical Theory
August 1998
- June 2000
San Francisco, California, United States
Awards
SASI
Best Print Marketing Campaign - Road Trips Magazine
2009
WACE
Best Association Magazine - California Builder Magazine
2008