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Daniel Andrew has been working within post production for the last 17 years in London. He has worked for various major post houses as well setting up and being a partner in a smaller successful post house.

He is now based at Smoke & Mirrors London where he is currently a full time member of staff.
His role as wel… Read More
Daniel Andrew has been working within post production for the last 17 years in London. He has worked for various major post houses as well setting up and being a partner in a smaller successful post house.

He is now based at Smoke & Mirrors London where he is currently a full time member of staff.
His role as well as being hands on as a compositor and designer is also as the Studio creative director, where he can manage pitches as well as over seeing projects going through the studio advising and contributing input where necessary.
The Studio was an idea Daniel conceived back in 2010 and managed to successfully launch an internal Studio at Smoke & Mirrors shortly after. The Studio now has grown to become a successful department within the company with a core team of talented staff members.

His background is arts based having studied Graphic Design and photography at art school and degree level. Having toyed with offline in his early days he has a strong sense of timing for edits and coupled with his design flair makes a winning combination when it comes to creating visually exciting pieces.
He has a great eye for colour and composition that is an indispensable skill to have when it comes to compositing. This and his attention to detail makes Daniel a very strong and able contender within the visual effects and motion graphic world.
More recently he has lent his hand to Directing animation and live action which coupled with his experience in post production has been invaluable.

Over the years he has worked with many Directors, Designers and agencies including Fallon, BBH, Lowe Brindfors, Mother, DDB, JWT, Wieden & Kennedy and smaller agencies such as Karmarama, Dixen Baxi, designwerk and Devil Fish.

He has also worked extensively within the broadcast area producing promos, channel idents and titles for channels such as the Sky, BBC, ITV, Channel4, Viasat, NBC Universal, Sky, ID channel, TLC,Discovery, Channel 5, UK TV and MTV as well as working with leading branding agencies like Lambie Nairn, English & Pocket, Tomato, Kemistry, 4 Creative, ITV Creative, TAG Creative / Digital and Red Bee.
The Studio he has been getting more involved with Digital Agencies too such as AKQA and Imagination which bring interesting new formats and challenges to work with.

Daniel has worked on various projects over the years which have won awards, including two prestigious Yellow Pencil’s for D&AD as well as numerous Gold and Silver Promax awards for on air promo work he has worked on. He has also picked up a Midsummer’s Bronze award for best Visual Effects. Read Less
" when projects came in Dan would often be the first port of call to pressure test creative solutions. Once nailed down Dan would supervise on set if live action or oversee animation and off-air in terms of integrated campaign solutions. Such was the trust that built up that I was happy to let projects through w… Read More
" when projects came in Dan would often be the first port of call to pressure test creative solutions. Once nailed down Dan would supervise on set if live action or oversee animation and off-air in terms of integrated campaign solutions. Such was the trust that built up that I was happy to let projects through without my full attention so long as I knew Dan was overseeing safe in the knowlegdge that with his input we would get to the right outcome"

Phil Lind
CD ITV Creative


"Having first encountered Dan as an operator, in his current role as Studio Creative Director, he combines the attention to detail and healthy perfectionism that comes from his operator background with a genuine talent for creating visually stunning concepts and the ambition, drive and dedication to see these through.
Dan's work is there for all to see but, for me, the most telling thing is that his clients, be they directors,producers or creative directors have remained loyal to him, almost to a man, for over a decade."

Kjetil Njøten
Creative Director UKTV


"Dan is extremely driven with a genuine and infectious passion for what he does. He understands a brief and the power of Brand. He pursues excellence in his craft both as a technologist and a designer/ creative thinker.
He is an innovator. Over five years ago, as an answer to a changing market and leaner budgets Dan recognised the need for competitive quoting and keener resource scheduling but still being able to deliver to high commercial standards. Dan initiated ‘The Studio’ in Smoke and Mirrors."

Amanda Duncan,
Director of Artsmiths LTD
Former management team at Smoke and Mirrors.



"Dan has always been a superb person to have on board for any level of campaign. With excellent client facing skills, an exceptional listener , he intuitively understands the brief and always returns with a range of options that go from the great to the down right amazing. He has an ability to work with everyone
from the head of Marketing to the novice producer with their first budget to spend, making sure that they all feel their project has his total dedication."

Simon Mitchell
Creative Director - Viasat Pay TV




" His rigour, dedication and creativity is second to none. He will source numerous references to visualise and usually improve the initial concept, find the most appropriate and cost-effective techniques to deliver it, and collaborate closely throughout the production.
Dan's team are never put off by time and budget, and will frequently go beyond the call of duty - always with a smile, as for them it is all about the work.

Dan is hugely experienced yet retains his passion and enthusiasm, and additionally has a remarkable knack for finding the best new talent internationally, whom he both mentors and empowers in equal measure."

Robin Garnett | Creative Director | Discovery UK Creative Read Less
Member Since: Feb 4, 2010