Dan Alexander & Co. is a multidisciplinary award winning creatives house, operating from Tel Aviv and Paris. Specializing in innovation strategy, brand positioning and identity design, we are an innovation entrepreneurial greenhouse, renowned for Dan Alexander's astute positioning approach Identity Through Design … Read More
Dan Alexander & Co. is a multidisciplinary award winning creatives house, operating from Tel Aviv and Paris. Specializing in innovation strategy, brand positioning and identity design, we are an innovation entrepreneurial greenhouse, renowned for Dan Alexander's astute positioning approach Identity Through Design (DAITD). With a mission-statement to inspire and evoke, we align visionary insightfulness with practical narratives, to generate an impactful consumerist identity induced by clear strategic frameworks.
Established in 2000 by Dan Alexander, founder and Chief Director of Strategy and Innovation, Dan Alexander & Co. (also known as The DAITD Agency) operates from Tel Aviv and Paris, to deliver coherent visual semantics and inventive business approaches. The agency comprises several expert divisions specializing in market trends, innovation forecasting and aesthetics identity positioning, and also includes A'Point Books publishing house, Velvelina Print Lab papier company and the Odéon eco-innovations group.
At Dan Alexander & Co. philosophies and practices are inseparable. Identity Through Design (ITD) is the unique methodology employed at Dan Alexander & Co. for grasping, conceiving and generating an effective brand strategy, powered to transport our clients to the frontier of their businesses. ITD evolved owing to Dan Alexander's extensive experience in consumerist positioning, coupled with an innate insightfulness that is capable of capturing the core actionable concept for each product or organization.
Our authority is to conceptually uncover the latent distinctness of any product or service, and to then aesthetically phrase it within a commercially transforming strategy. Read Less
