Creative Director, Principal
Auracle is a company that I founded in 2006. As Creative Director and Owner, I have led numerous company launches for our clients and developed marketing and advertising programs. My duties cross many disciplines including all aspects of creative development, brand research, brand strategy development, account planning and client service. I regularly manage teams of up to 16 people and an array of vendors to accomplish sophisticated media needs for our clients. My areas of expertise for Auracle include competitive research, strategy development, naming, brand identity, web development, print and television advertising, digital marketing, social media, print collateral, pop/pos materials, signage and environments. I regularly oversee media planning and management of advertising budgets ranging from small -1.2 million per year.
KEY CLIENTS: UMe Credit Union, Athenix/Body Sculpting Institute, Long Beach Airport, Directed Electronics, Excel National Bank, Porsche/N. America, La Curacao, Chevrolet, Denny’s Restaurants, Toyota and Artistica Furniture.