Creative Director/Design Director
Auracle Brands
Experience
Creative Director, Principal
Auracle is a company that I founded in 2006. As Creative Director and Owner, I have led numerous company launches for our clients and developed marketing and advertising programs. My duties cross many disciplines including all aspects of creative development, brand research, brand strategy development, account planning and client service. I regularly manage teams of up to 16 people and an array of vendors to accomplish sophisticated media needs for our clients. My areas of expertise for Auracle include competitive research, strategy development, naming, brand identity, web development, print and television advertising, digital marketing, social media, print collateral, pop/pos materials, signage and environments. I regularly oversee media planning and management of advertising budgets ranging from small -1.2 million per year.
KEY CLIENTS: UMe Credit Union, Athenix/Body Sculpting Institute, Long Beach Airport, Directed Electronics, Excel National Bank, Porsche/N. America, La Curacao, Chevrolet, Denny’s Restaurants, Toyota and Artistica Furniture.
KEY CLIENTS: UMe Credit Union, Athenix/Body Sculpting Institute, Long Beach Airport, Directed Electronics, Excel National Bank, Porsche/N. America, La Curacao, Chevrolet, Denny’s Restaurants, Toyota and Artistica Furniture.
Senior Art Director
As a special assignment I spent three months helping to lead the design work for the Chevrolet collateral launch team at Goodby Silverstein & Partners. Duties included development of initial look and feel strategy, photography planning and art direction, and design for the Chevrolet print and online materials.
Senior Designer, Design Director
As a full time Design Director at Landor, I led projects and creative teams for clients such as BP, Charles Schwab, and FedEx. Projects typically included development of a new visual identity, look and feel, brand voice and corporate guidelines. Applications spanned print, online, digital, and environmental. Specifically, I led the corporate identity group team for the launch of BP during 2000-2001, traveling regularly between New York and London to manage the project and eventually helped to transition that business to Landor's London office. I also lead CI teams for the launch of Charles Schwab and ongoing retainer client FedEx.
KEY CLIENTS: BP, Charles Schwab, FedEx, Motorola, Dow Corning, New Mexico State University, Lincoln Mercury, Jaguar, FedEx Kinkos.
KEY CLIENTS: BP, Charles Schwab, FedEx, Motorola, Dow Corning, New Mexico State University, Lincoln Mercury, Jaguar, FedEx Kinkos.
Senior Designer
SHR worked with many Fortune 500 clients developing brand strategies, visual identities and also using their proprietary brand testing methodology: Visual Positioning. While with SHR I developed brands and testing programs for many large clients. The visual testing process helped me hone my understanding of brand perception cues, how various audiences process information differently and gave me an understanding of testing methods and metrics.
KEY CLIENTS: Coca-Cola, General Mills, Kohler, Mary Kay, GMC Trucks, Ford, Celebrity Cruises, Tauck Tours.
KEY CLIENTS: Coca-Cola, General Mills, Kohler, Mary Kay, GMC Trucks, Ford, Celebrity Cruises, Tauck Tours.
Art Director
As an Art Director with the design group at Hal Riney & Partners my duties ranged from collateral development, packaging, digital and environmental projects. Key projects included the launch of Saturn.com, identity development for Bellagio and Beau Rivage Resorts (Mirage Resorts/Steve Wynn) and packaging and collateral for the launch of Sprint PCS.
KEY CLIENTS: Sprint PCS (launch), EV1 (launch), Saturn, Mirage Resorts, Westmoor Farm.
KEY CLIENTS: Sprint PCS (launch), EV1 (launch), Saturn, Mirage Resorts, Westmoor Farm.
Education
Bachelor of Graphic Design
Classes
Bachelor of Fine Arts
Awards & Recognition
Marketing Association of Credit Unions
Gold
MERIT
Clio
Silver
British Design & Art Direction (D&AD)
Merit
Graphis
Featured
ADDY Awards, SF Show
silver
AIGA - The Professional Association for Design
National Brand Experience Board
AIGA - The Professional Association for Design
Los Angeles Board