Cirque du Soleil
DESIGN + CREATIVE DIRECTOR | MERCHANDISING AND HOSPITALITY | MARKETING
Strategically led + managed design direction and long-term brand vision for multiple projects.
Forecasted trends, connected consumer insight into effective analysis + presentations and shared throughout.
Collaborated with senior executive cross-functional teams to define, execute and uphold brand image and Intellectual Property protection for rapidly expanding Cirque trademarks.
Developed brand identity voice, communication systems and partnership guides for sector.
Built a confident design team, coached/promoted a culture of design excellence and cross-team effectiveness.
Contributed in various leadership sessions with senior executives: setting objectives/strategies, employee development, creative summits, and held presentations and training.
Established and nurtured excellent working relationships with extensive number of International Partners,Sponsors, Agencies, Licensees, Vendors and identified new design opportunities for each region.