Joseph Cardenas
Senior Graphic Designer
Astoria, NY, USA
201.232.9414
be.net/coolsilence
Design is the creative expression of everyday utility. Designers want the public to understand their view of the world through media and the tools they employ to communicate that view. As a designer, I use my skills in print and web production to inspire new feelings, ideas, and a desire for knowledge in my viewers.
Work Experience
American Express
Senior Graphic Designer
Play an integral role in the inception of American
Express’ first internal creative agency.
Integrate the project and resource hierarchy for
OnBrand’s server infrastructure.
Ensure that all digital and print assets follow
American Express’ brand guidelines.
Collaborate with the OnBrand team on strategic
solutions for in-house jobs.
Research new software or hardware to streamline
the design team’s workflow.
Conceptualize, design, and release digital and
print assets from global American Express
business units
(eg. direct mail, guidelines, digital banners,
signage, wordmarks, icons, and templates).
Express’ first internal creative agency.
Integrate the project and resource hierarchy for
OnBrand’s server infrastructure.
Ensure that all digital and print assets follow
American Express’ brand guidelines.
Collaborate with the OnBrand team on strategic
solutions for in-house jobs.
Research new software or hardware to streamline
the design team’s workflow.
Conceptualize, design, and release digital and
print assets from global American Express
business units
(eg. direct mail, guidelines, digital banners,
signage, wordmarks, icons, and templates).
June 2014
- Present
New York, New York, United States
Scott Kay
Senior Graphic Designer
Develop marketing collateral for digital and
print platforms.
Create POS materials for B–B and B–C clients to
present at trade shows.
Design training packages for sales associates.
Control the post-production process with
print vendors.
Streamline and integrate job hierarchy for
server infrastructure.
Control the quality of all digital and print media.
CLIENTS: JARED, KAY, SMYTH, HELZBERG,
TRIBAL HOLLYWOOD
print platforms.
Create POS materials for B–B and B–C clients to
present at trade shows.
Design training packages for sales associates.
Control the post-production process with
print vendors.
Streamline and integrate job hierarchy for
server infrastructure.
Control the quality of all digital and print media.
CLIENTS: JARED, KAY, SMYTH, HELZBERG,
TRIBAL HOLLYWOOD
September 2012
- May 2013
New Jersey, United States
TBWA Chiat Day
Independent Graphic Designer
Web & Print Production collateral for various
advertising campaigns in the E-GRAPHICS
department.
CLIENTS: ACCENTURE, ETHICON, MICHELIN,
ABSOLUT, JAMESON
advertising campaigns in the E-GRAPHICS
department.
CLIENTS: ACCENTURE, ETHICON, MICHELIN,
ABSOLUT, JAMESON
April 2012
- June 2012
New York, United States
Tourneau
Independent Designer
Web & Print PrePress Production & Design on collateral for their
Advertising & Marketing department.
CLIENTS: ROLEX, BELL & ROSS, ZENITH, CARTIER, A.LANGE & SONS,
VACHERON & CONSTANTIN, IWC, CHANEL, CHOPARD, BREITLING, UBOAT,
RAYMOND WEIL, TAG HEUER
Advertising & Marketing department.
CLIENTS: ROLEX, BELL & ROSS, ZENITH, CARTIER, A.LANGE & SONS,
VACHERON & CONSTANTIN, IWC, CHANEL, CHOPARD, BREITLING, UBOAT,
RAYMOND WEIL, TAG HEUER
June 2011
- April 2012
New York, New York, United States
Central Park Conservancy
Volunteer Photographer
Contracted to photograph public events for the Conservancy at
different areas of Central Park.
different areas of Central Park.
May 2011
- June 2011
Central Park, New York, United States
Prudent Publishing
Independent Designer
Develop digital photo card templates for
company website.
UI/GUI testing on photo card templates.
Creative concepts for Prudent’s email campaigns
on The Gallery Collection.
company website.
UI/GUI testing on photo card templates.
Creative concepts for Prudent’s email campaigns
on The Gallery Collection.
February 2010
- February 2011
New Jersey, United States
CHF Industries
Independent Designer
Redesign packaging mechanicals for several
product lines.
Design and edit style guides for
packaging clients.
Photo-retouching and image production for the
DKNY.COM e-commerce site.
Layout concepts for client campaigns and
press books.
product lines.
Design and edit style guides for
packaging clients.
Photo-retouching and image production for the
DKNY.COM e-commerce site.
Layout concepts for client campaigns and
press books.
February 2010
- February 2011
New York, United States
AR NY
Production Artist
Assist the Senior Production Artist with
production duties for the agency.
Develop digital mechanicals for ads, catalogs,
brand collateral, and packaging materials.
Maintenance of all printer equipment.
Create presentation material using Keynote.
Archive final client materials into
company library.
CLIENTS: ST.REGIS, BROOKS BROTHERS,
ELLE ACC, ELIE TAHARI
production duties for the agency.
Develop digital mechanicals for ads, catalogs,
brand collateral, and packaging materials.
Maintenance of all printer equipment.
Create presentation material using Keynote.
Archive final client materials into
company library.
CLIENTS: ST.REGIS, BROOKS BROTHERS,
ELLE ACC, ELIE TAHARI
November 2006
- December 2008
New York, United States
The Coastal Group
Production Associate
Handle production for the studio from concept to completion.
Develop digital mechanicals and job hierarchy for each project.
Produce all forms of PDF’s for digital output and pre-press approval.
Receive, evaluate and distribute client supplied materials for the projects at hand.
Ensure proper functioning of all operating equipment.
Handle prepress workflow using Fetch from our NY to HK offices.
Maintain quality control of digital mechanicals through
hands-on file pre-flighting using Flightcheck.
Log and archive final materials into company database such as Filemaker Pro.
Develop digital mechanicals and job hierarchy for each project.
Produce all forms of PDF’s for digital output and pre-press approval.
Receive, evaluate and distribute client supplied materials for the projects at hand.
Ensure proper functioning of all operating equipment.
Handle prepress workflow using Fetch from our NY to HK offices.
Maintain quality control of digital mechanicals through
hands-on file pre-flighting using Flightcheck.
Log and archive final materials into company database such as Filemaker Pro.
October 2000
- October 2006
New York, New York, United States
Education
Richard Stockton College Of NJ
Graphic Design
September 1994
- May 1999
Pomona, New Jersey, United States
Touro College
Master of Arts in Web and Multimedia Design
September 2012
- May 2015
New York, United States
Languages
Spanish (Fluent),
Skills
Advertising,
Archiving,
Brand Development,
Illustration,
Image Optimization,
Packaging,
Pre-press Production,
User Experience,
User Interface,
Software Proficiency
PS, AI, ID
Sketch
Acrobat Pro
Intralinks VIA
Fetch
Keynote
MS Office
Suitcase Fusion
InVision
UX Pin
Bridge
Dreamweaver
After Effects
Extensis Portfolio
Filemaker Pro
HTML + CSS
Edge Animate
Notepad
Text Edit
Woodwing
Sketch
Acrobat Pro
Intralinks VIA
Fetch
Keynote
MS Office
Suitcase Fusion
InVision
UX Pin
Bridge
Dreamweaver
After Effects
Extensis Portfolio
Filemaker Pro
HTML + CSS
Edge Animate
Notepad
Text Edit
Woodwing