Simply put, inform women about breast cancer and inspire them with breakthrough personal experiences of women who have overcome breast cancer.
Redesign the traditional space. The radiologist should be passionate and knowledgeable. They should explain the process and ensure that there is a safe procedure and pleasant experience for coming in in the first place.
Make the testing machine not painful by putting less or no pressure gives another advantage: Diminishing the risk of spreading possible cancer cells because of enormous (painful and unnatural) pressure on the breast. I heard from people who were in dreadful pain for two days after the mammography. Outside the fact that mammography might not really save that many lives as we are told to believe. Personally I don't believe cancer screening works at all. But that's a different subject.
Breast cancer screening should start at a younger age, with informative brochures available for women to understand not only the screening process, but the disease and treatment options. Women could be screened with a device shaped like a bra, to avoid the discomfort in current test methods (which could be offered in different sizes to accommodate all shapes). Testing could be offered at locations other than doctor's offices, in order to provide a comfortable setting, such as the spa or at home.
Hold events for spa treatment or put that concept into regular practice. Get local spas and salons to volunteer or be paid to deliver spa treatment for breast exams. Integrating these local businesses will create an internal locus of control within community members.
Giving a coupon is not enough, it has to be an experience. Women will share that experience. It's easier to set a hair or nail appointment, and a discount or free service for the exam becomes a smart financial decision.
The approach should be similar to the Dove made ??his campaign about female beauty. "Normal" woman leading an ordinary life, but face a silent enemy, breast cancer ... a kind of casting for a no-real TV show
I have several appraisals, before thinking of a poster or TV commercial. First, the challenge is to separate the sexual variable on the breast that makes it taboo. On the other hand, physically linking the possible loss of the breast (in the least worst), so we lose the rest ... breast cancer, we removed mothers, women who raise children, future citizens, etc. .. . the first image that comes to my mind, is the face of the Virgin Mary weeping, with a text like "do not let it all work" ...
Getting advice from a man on this is not the way to go. However, I will say that, as a human, these kinds of medical machines - for man or woman - are just uncomfortable.
Instead of fitting the human to the machine - like early cars did - why not fit the machine to the human? Cloth the patient with the machine so that the bulk of the machine is not actually on the patient but more like a dental tool on a cord with the "engine" hidden or in another room?
Making the process as least invasive as possible. Keeping women informed throughout the process. Do all that is possible to empathize with patient anxieties, identify how these can be minimized throughout the screening process.
Provide women with better access points for information and communication reducing alienation. Mobile screening clinics could be Proactive by notifying newtworks of women when they will be in the area, this could also act as a public awareness campaign like blood drives.
Make women of all age groups, aware of facts surrounding breast cancer.
Educate every women with the basic problems and symptoms of breast cancer.
Let celebrities talk open about it. (Press ads/ TV ads)
This can be achieved by having full page advertisements in newspapers (which is most reached out in rural areas too).
A new device should be designed and manufactured in such a way that it should be simple to understand and use, and the equipment should be handy/ portable.
Often women are so busy taking care of others, when it comes to taking care of themselves it falls to the bottom of their "to do" list. Taking the time to go out of thier way to find out where and when--and then fitting into their busy schedules makes it easy for screenings to be put off. I'd like convenient stations set up in major pharmacies such as Walgreens or Duane Reade with private temporary rooms that women could swing by during their lunch hour or on their way home after work.