Picking up brands’ visual identities, understanding why they work, to bring to life potential commercial partnership activations for the commercial team pitches.

Utilising photoshop visualisation, print design, pack mock ups and event branding, this has contributed in securing high profile, multi-year, £multi-million partnerships with BT, LG, PayPal, Google Cloud, Deliveroo, Barclays among others, to the benefit of grassroots football.

Working on M&S Food, campaign and in-store communications.

Design and localisation of home entertainment titles for film studios,
Disney, Universal and Paramount for European markets.

Working on In-store POS for the Budgens and Londis brands.

Design and artwork of brochures and other print materials for Onefamily Insurance.

Clients I have worked for in a freelance capacity include:
British School of Osteopathy, The Creative Place, Escape Dream Homes, The Heatpack Company, New Look Retailers, Summer Design, Tesco plc, Villas-Plots.com

For detailed information for each booking please expand the links below.

Assisting studio with various projects,

Sheer Hosiery Range
Relaunch of Sheer tights range in boxed packaging
• Design, Art Direction and production, Liaising with print suppliers across Europe and Asia.
• Product line expanded to include a ‘Black’ range, created from retouching existing photography.

The relaunch of the main Sheer range in the new packaging has tripled sales in the first three months since rebranding

Bodyshaping Range
Design and production of New Look branded ‘Bodyshaping’ range of hosiery
• Design, Art Direction and production, Liaising with print suppliers across Europe and Asia.

The range has been very successful and has been extended to all New Look stores for Autumn 2012

GOLD BY GILES Cosmetics Range.
• Concept design.
• Product photography.
• Design and photography for Press Book.

GOLD BY GILES Hosiery Collection.
• Packaging design.
• Art direction of photoshoot, image retouching
• Supply of print ready artwork.
• Liaison with overseas print suppliers.

'Smart Glove'
• Design and artwork for Touchscreen compatible glove packaging.

Instore Confectionery
• Candy Box Identity.

Creation of a new brand Identity for a deluxe property and lifestyle agency based in the Costa Blanca, Spain.
• Design of website (front end)
• Press Advertising
• Stationery

• Design of Brand Identity.
• Packaging design for a standard and premium heatpack products.

'Your Legacy, Their Future'
• Design of Legacy fundraising material to help raise funds for the BSO.
• Print buying and management.

For examples of work created during my time here, please goto the portfolio section of www.adworksdesign.co.uk

Epson Europe
• Implementation of consumer and business printer packaging for Pan European and Middle Eastern markets
• Managing account in partnership with Epson marketing executives and liaison of future packaging development
• Development of an asset library ensuring design consistency across all products and enhancing workflow and productivity
• Creation of a typesetting workflow for over 30 languages
• Preperation of and delivery of artwork ready files Epson Corporate Head Office in Japan for distribution to factories.
• Design and production of ink and media packaging
• Updating visual identity for the existing range of Inks, including extensive image sourcing, and commissioning, ensuring brand and design consistency

The Carphone Warehouse
• Design of an extensive portfolio for ‘Carat’ employee engagement programmes and other internal communications
• Develop themed concepts, in sympathy with telecom partner guidelines and Carat
• Liaising with client and printer ensuring job completion within budgetary constraints
• Oversight of all stages of production from asset sourcing, copy writing, proofing and final production

The Cutty Sark Trust
• Design of Cutty Sark - ‘Saving a Legend’ brochure for charity gala event hosted by HRH Duke of Edinburgh at Buckingham Palace
• Sourcing images from Cutty Sark image archive, and photographing new images which were subsequently donated to their archive
• Managed all stages of production

St Albans District Council
• Concept, design and illustration for Climate Change Initiative
• Design of corporate identity, brochure and trade advertising

Aon
• Design and creation of visual identity of Aon’s ‘Select’ benefits scheme

Spring Partnerships
• Redesign of corporate identity and creation of corporate brochure

Other clients
Dentsply, Goddess, Prologic plc, RAF Museums

Dar Al-Handasah
One of the largest global, consulting engineers with 111 offices across 42 countries
• Worked as part of a team on the top level corporate identity re-branding to coincide with the groups 50th Anniversary
• Designing the new identity, corporate brand guidelines and website design
• Design and creation of corporate literature and style formatting from which all global brochures would adhere to, including Dar Group and ACE Consulting

Public Sector
Foreign & Commonwealth Office, Highways Agency, Department for Trade & Industry
• Design of corporate literature and educational materials

Cancer Research Campaign
• Design of Fundraising Pack
• Development of concepts and preparation of visuals for client presentation

Evolve
• Design of an ‘evolving’ brochure

Memery Crystal Solicitors
• Design and art direction of recruitment advertising

Other clients
ECGD, Edward Lewis Solicitors, Lloyds TSB Group Union, Macmillian Cancer Support, Merrill Lynch, Suits You