Chris McInerney

Creative Director and Designer

Bothell, WA, USA
Actively seeking a new opportunity in an agency or a forward thinking in-house design group.

I am an award winning, strategic, multidisciplinary designer and creative director with over 20 years of experience in branding, visual design and management. I have a unique blend of creativity and business acumen. Having run my own design firm, I know what it takes to lead a team of designers, manage employees, handle financials and handle corporate planning.

Skilled in both traditional and digital design with agency experience strategizing and creating packaging designs, print collateral, website and interactive experiences, logo design. I am a solutions focused problem solver who understands clients needs as well as a hands-on, energetic team leader with a passion of coaching and mentoring.

I have worked with companies ranging from Fortune 100 companies to boutique wineries.

Specialties:
• Strategy
• Corporate identity and branding
• Website design
• Visual design
• UX/UI
• Packaging design
• Collateral design
• Team leadership and mentoring
• Creative direction

Work Experience

SAP

Director, User Experience and Digital Design

April 2020 - Present Washington, United States

SAP Concur

Digital Art Director, Global Marketing

December 2015 - April 2020 Washington, United States

TCS World Travel

Creative Director

January 2015 - August 2015 Seattle, Washington, United States

Amazon.com

Senior User Experience Designer

I am currently on contract as a senior UX designer helping to bring a new category to market. Working on high-level user flows and designs to present to senior management and user groups as proof of concept.
May 2014 - January 2015 Washington, United States

Rusty George Creative

Creative Director

As the agency creative director, I oversaw the creative strategy and led the design team. I worked closely with the principal, account managers and traffic manager to achieve the best results for local and regional clients. I helped rework and streamline the design process as well as initiate a biweekly internal creative workshop to better unite the team and elevate the level of creative thinking to achieve a better end result. Clients included Washington Traffic Safety Commission, TAPCO Credit Union, Washington Business Bank, Meylah and Pierce County Public Works.
December 2013 - May 2014 Tacoma, Washington, United States

Amazon

Senior User Experience Designer

As a contract senior UX designer in Kindle Content Publisher to Reader Group, I was tasked with strategy, information architecture, user experience, user interface, and visual design for multiple projects for the Kindle app on mobile devices. I prototyped user experience for text book quizzes, comic books, manga and children’s books. Presented concepts to senior management and internal clients. I worked closely with project owner and collaborated with UX and visual designers.
September 2013 - November 2013 Seattle, Washington, United States

Hibu

Senior User Experience Design Lead

I oversaw the design and development of 60 plus website templates within a one month period. During this process, I managed external contractors and collaborated with the development team in the UK. I worked to evaluate and establish quality benchmarks for the company’s offshore design groups in Manila and Hyderabad. I guided editors in King of Prussia office to develop content for the websites-as-a-product style guide to help the offshore groups create client websites.
May 2013 - August 2013 Bellevue, Washington, United States

Blend Creates

Creative Director

I led all phases of the design process from initial pitch to delivery. I managed internal and external design and development teams, created the strategy and design for web, interactive, packaging, identity and branding projects. In addition, I worked directly with clients, helped identify prospective clients, led new client pitches, presentations and proposals. Clients include Microsoft, HaloSource, PACCAR Parts, Bellevue Schools Foundation and Entirenet.
• Creative leadership
• Manage internal and external team members
• Client and prospective client presentations
• Lead creative efforts across all media
• Project strategy
• Visual design
• UI and UX
• Web and interactive
Clients include Microsoft, HaloSource, Bellevue Schools Foundation, PACCAR and Entirenet.
May 2011 - May 2013 Bellevue, Washington, United States

Image Ink Studio

Creative Director/Principal

As the principal, I handled all aspects of business from client pitch to design roll out. I led a team of nine, including designers, business developers, account managers and administrators. Managed contractors and vendors and worked directly with the clients to create award winning designs for consumer packaged goods, corporate identity and printed collateral and drove digital initiatives adding web and interactive design into the companies capabilities. Clients include Microsoft, Nintendo, Fluke Networks, Parallells, City of Seattle, Intellectual Ventures and Milbrandt Vineyards.
October 2006 - May 2011 Bellevue, Washington, United States

Image Ink Studio

Senior Designer

Lead designer working with enterprise to small business clients on print, web, identity, packaging and point of purchase projects. I created the brand for studio and drove company efforts to offer web and interactive design. Guided junior and production designers. Promoted to partner/creative director.
January 2000 - October 2006 Bellevue, Washington, United States

Hornall Anderson Design Works

Designer

Contract designer working on packaging, printed collateral and signage projects for Widmer Brewing, Microsoft, Wells Fargo and Intel.
July 1998 - January 2000 Seattle, United States

Freelance

Freelance Designer

Freelance designer working with various clients and agencies including Amazon, The Red Army and Hornall Anderson Design Works.
1998 - 2000 Seattle, Washington, United States

BD&A

Senior Designer

Contract designer working on projects for Amazon, Pepsi, Microsoft, Nintendo, etc.
March 1998 - July 1998 Washington, United States

Leimer Cross Design

Designer

Annual report design and production for PACCAR, Columbia Bank, Esterline, Microsoft, Real Networks and Louisiana Pacific
December 1997 - March 1998 Seattle, Washington, United States

Education

Stanford Online

Human Computer Interaction Course

Human Computer Interaction Course
April 2013 - June 2013 United States

The Art Institute Of Seattle

Majored in Visual Communications

Majored in Visual Communications
Seattle, Washington, United States

Oregon State University

Majored in Graphic Design

Majored in Graphic Design
Corvallis, Oregon, United States

School Of Visual Concepts

Courses in Graphic Design and Typography

Courses in Graphic Design and Typography
Seattle, Washington, United States

Languages

English (Native),

Awards

2013 American Web Design Awards

Website Design - blendcreates.com

2013

2013 American Web Design Award

App Design - Windows 8 App

2013

Marketing NW

Merit Award - Direct Marketing

2013

Marketing NW

Merit Award - App Design

2013

Graphic Design USA

American Package Design Award

2007

American Corporate Identity

American Corporate Identity

2008

American Graphic Design And Advertising

Award of Distinction

2008

American Graphic Design And Advertising

Award of Distinction

2008

American Graphic Design And Advertising Awards

Award of Distinction

2008

American Graphic Design And Advertising Awards

Best of Category

2008

Graphic Design USA

American Graphic Design Award

2008

American Corporate Identity 24

Distinguished winner

2007

Graphic Design USA

Amreican Graphic Design Award - Milbrandt Vineyards Identity

2008

10th Annual Beverage Packaging Global Design Awards

Bronze Award for Creative Achivement - Woodinville Wine Cellars Packaging

2003

Print Design Magazine

Regional Design Annual

1998

Skills

Branding, Excell, InDesign, Packaging Design, PowerPoint, Quark, User Interface, Creative, Design, Graphic Design, Identity, Illustrator, Interactive Design, Packaging, Photoshop, Print Design, Strategy, Web Design, Website, Word,

Advisory Board Member

Lake Washington Institute of Technology Multi-Media and Design Program Advisor Board member.

Judge - Creativity International Awards

Judge for the 2013 Creativity International Awards thttp://www.creativityawards.com/

Published Work

BrightBooks.com – Logos 2
Index Books - BASIC LOGOS
David Carter Books - THE BIG BOOK OF LOGOS #5