Charlene Sequeira

Climate Designer + Strategist + Educator

Mangalore, India
As a transdisciplinary designer, strategist, and educator, I am passionate about the intersection of design, education, and sustainability. Exploring inclusive and accessible regenerative solutions to complex socio-environmental challenges has become both a personal and professional pursuit. My multifaceted design experiences across four countries (so far) are shaped by curiosity and compassion. With a focus on developing brand strategies, creating low-carbon digital solutions, and communicating systemic relationships, I bring openness and adaptability in my approach to creative problem solving and design.

Work Experience

Rhode Island School Of Design

Studio Lead - Strategic Programs

I help develop and deliver collaborative hands-on learning experiences on Strategic Design, and 21st Century skills and mindsets that are needed to address the complexity and uncertainty of our ever-changing systems. This includes collaborative curriculum development, research, delivery, and analysis and evolution of our methods.
March 2019 - Providence, Rhode Island, United States

Freelance

Designer + Strategist

As a freelance designer and consultant, I focus on design for social innovation, sustainability, community engagement, design workshops, sustainable UI/UX design, and brand development and strategy. My clients include Indian Network on Ethics and Climate Change (INECC), Pearl Academy, WantedDesign NYC, Thayer School of Engineering at Dartmouth College, Alice+Olivia, Unique.ai, Numer8, and individual artists.
January 2017 -

TBWA

Art Director

I managed the creative development of client projects that included UI/UX design, brand development, environmental branding, advertising, editorial design, internal communications, event/exhibition design, and print-production management. Some of my clients included Mercedes-Benz, Bank Muscat, and The Ministry of Tourism Oman.
June 2013 - January 2016 Oman

The Plastic Bag Mandala Project

Co-Founder

The Plastic Bag Mandala Project started of as a collaboration between Public Projects at Pratt Institute, The InterDependence Project, Bags for the People and The Farmers Market at Union Square to address the issue of single-sue plastic bags in New York. The Plastic Bag Mandala Project aims to raise awareness about the hazards of single-use plastic bags through a system of community engagement, art, design advocacy and analog interactivity.

The project uses an art installation piece, information posters, workshops in public schools and a children's activity book to start a conversation with the public around plastic bags and NYC.

I developed and implemented a system of community engagement with multiple stakeholders through art, design advocacy, and analog interactivity. As part of this project, A children's activity book called "The Plastic Bag- A Scrap It Book" was written and designed to investigate the life cycle/system of a single-use plastic bag. Various sustainable workshops at schools were also offered that are based on the activities from this book.

The project was featured at The Union Square Farmers Market, Figment 2012, New Green City 2012 and will be featured at IDEAS CITY 2013.
April 2012 - November 2016 New York, United States

Ink FZ LLC

Art Director/ Client Servicing Manager

Ink was a small branding, design and publishing company in Dubai U.A.E. My responsibilities during the four years of employment at Ink included managing the design team, maintaining client relations, development of logo and brand guidelines, creation of signage manuals, executing advertising concepts and editorial design, and organizing and managing publication content. I also headed the creation and implementation of in-store graphics and window design, oversaw print and production, and handled event design and management.
February 2007 - April 2011 United Arab Emirates

Retailscape Management Services Ltd.

Graphic Designer

As a graphic designers at Retailscape I created in-store graphics, compiled primary data through field research, activated and coordinated a pilot-store set-up, and designed advertising layouts and promotional material.
February 2006 - October 2006 India

Education

Pratt Institute

M.S. Communications Design

Pratt Institute’s Graduate Communications + Package Design department has been educating graphic and package designers for over 40 years. We currently offer a 60-credit Master of Fine Arts (MFA) degree and a 48-credit Master of Science (MS) degree. The program is ranked in the top 12 of over 200 graduate graphic design programs in the nation, as reported in U.S. News & World Report. Pratt is ranked 6th in the top 25 design schools in the world by Business Insider.

The Master of Science (MS) in Communications Design deals with all aspects of transforming information and ideas into visual forms. Design projects relate to extensive communications applications involving various aspects of society. Representative solutions utilize graphic design, corporate identity, publications design, computer graphics, and typography.

The Master of Science (MS) in Communications Design with an emphasis in Digital Design combines graphic design and time-based media. This emphasis requires a significant level of conceptual and technical competence in order to meet the demands of courses that utilize advanced computer-based technologies.
August 2011 - December 2016 New York, New York, United States

School Of Visual Arts (SVA)

Impact! Design for Social Change

Impact! Design for Social Change, explores the many roles creative professionals can play when executing socially-minded work and focuses on two critical areas; social entrepreneurship and community engagement in a two week long intensive program each.
July 2016 - August 2016 New York, United States

St. Xavier's College

Bachelors in Mass Media (Advertising Major)

The Bachelors in Mass Media has been designed to provide students with a firm grounding in communication skills. It aims to develop an ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical applications, through detailed research, lucid writing skills, oral presentation skills and a mastery of various mass communications media in our global information age.
2002 - 2005 Mumbai, India

Languages

English (Fluent),
Hindi (Conversational),
Arabic (Beginner),

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Figma, Miro,