Worked with Strategic Marketing Managers to develop direct response campaigns, newsletters and a variety of marketing collateral for nationally recognized hospitals and health systems.

Wrote SEO content for Wind Drive. Edited a trail guide for the Ice Age Trail Alliance. Developed collateral for Honeywell and CUNA Mutual Group. Wrote promotional content for Styles Spa & Salon and Studio 262 Salon.

Raised the bar for creative execution. Implemented a smarter workflow and approval process for national sales campaigns. Created a stronger collaboration environment. Led the way in offering dynamic e-catalogs for clients looking for paperless solutions.

Worked closely with the national sales teams and client brand teams to launch multi-million dollar logo’d apparel and uniform programs for AT&T, Chase, Hampton Inn, Land Rover and State Farm. I elevated the creative standard for such materials.

Created launch kits to educate 30,000+ sales associates on how to talk with customers about the features and benefits of all new products.