Casey DeCarlo
Strategic Design & Innovation
Bedminster, NJ, USAVersatile, instinctive Senior Art Director with 15 years experience developing award winning creative solutions for consumer products companies. Passionate about design and brand stewardship. Excellent communicator, innovative designer, strategic thinker.
Work Experience
Eighty Twenty
Creative Director
Managed a network of freelancers to deliver best in class print, packaging and digital creative for Global CPG clients and private label brands. Developed multichannel content for global CPGs to drive innovation and test new product concepts.
• Sprouts Farmers Market private label sales increased by 30% in 2015
• Kings Food Market saw 31% gains in 2015 with a 37% lift vs. NBE
• Lead creative on twelve award winning packaging projects.
• Industries: Food & Beverage, Health & Beauty, Home Care, Pet Care
• Sprouts Farmers Market private label sales increased by 30% in 2015
• Kings Food Market saw 31% gains in 2015 with a 37% lift vs. NBE
• Lead creative on twelve award winning packaging projects.
• Industries: Food & Beverage, Health & Beauty, Home Care, Pet Care
2012
- February 2018
Vertis, Inc.
Sr. Art Director
Led creative teams, launched brands, developed brand strategy, all the good stuff. Part of a small and mighty packaging creative studio that began with nothing and grew to $2M/yr within three years. Expert in package design and brand development for global CPG clients and private label brands.
• Lead creative on five award winning packaging projects.
• Instrumental in catapulting packaging creative revenue to $2M+/yr.
• Industries: Food & Beverage, Confectionery.
• Lead creative on five award winning packaging projects.
• Instrumental in catapulting packaging creative revenue to $2M+/yr.
• Industries: Food & Beverage, Confectionery.
February 2006
- 2012
Arizona, United States
Self-Employed
Graphic Design Consultant
Partnered with design agencies, CPG companies and entrepreneurs to develop breakthrough creative solutions in packaging and brand development.
2003
- 2006
Anthem Worldwide
Graphic Designer
Design firm specializing in consumer packaging, new product development, branding systems, annual reports, style guides and corporate communications.
• Lead creative on award winning annual report.
• Lead creative on award winning annual report.
June 2000
- April 2003
Hackettstown, New Jersey, United States