Carolyn Innis has lived in and breathed the magazine and advertising world her entire career, creating a distinctive style of design and concept that crosses over from editorial to advertising content. The result-driven creative content that she produces has a broad and mass market appeal.
Carolyn has a dual role… Read More
Carolyn Innis has lived in and breathed the magazine and advertising world her entire career, creating a distinctive style of design and concept that crosses over from editorial to advertising content. The result-driven creative content that she produces has a broad and mass market appeal.
Carolyn has a dual role as art director and sales person’, with a sound under- standing of the needs and wants of advertisers and the undeniable ability to deliver reader excitement appeal in the content. She specialises in concept creation which delivers results from an astute understanding of brief, research and the connection of brand to consumer.
Carolyn has spent the past 15 years working on some of the most influential magazines around the world including British Elle, Elle Decoration, Harpers and Queen, Esquire, Instyle, Time, Wallpaper, Who Magazine, Harper’s Ba- zaar, Grazia, Belle, Real Living, House & Garden, Better Homes & Gardens, Gourmet Traveller and more, along with magazine launches in both Australia and London.
Her advertising clients cover a broad spectum of industries from retail brands and department stores such as Harrods, House of Fraser and L’Oreal to home- wares and furnishing names such as Big W, Domayne and Harvey Norman. With new generations devouring media in many diverse ways and at a rapid pace, great cut through creative content becomes more important. Carolyn’s versatile and flexible approach to her work keeps her at the forefront of constant industry evolution.
Her passion for content creation is always coupled with integrity. She delivers new and standout content showcasing styled photo shoots, design layout, typog- raphy and most importantly, relevant concepts time and time again; content that has appeal and delivers results, through continually generating new ideas to distinguish clients on a massive content stage.
Carolyn’s goal is to constantly redefine what communication should be and al- ways looks for a unique way to deliver the surprise for greater people appeal. For her, every brief is a new challenge to deliver more unique and compelling content than before. Delivering for the client and exceeding their expectations is top pri- ority and because of this, she holds more than 36 awards worldwide.
Carolyn works to ensure your concepts stand out, and are trusted, relevant and revitalised. More importantly, her aim is to ensure each and every plan has tra- jectory in the future of both the immediate campaign and campaigns to come. Read Less
