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<channel>
<title>Ben Thoma</title>
<description>Ben Thoma Personal RSS Feed</description>
<link>http://www.behance.net/bthoma</link>
<item>
<title>TIME 100 Cover</title>
<description></description>
<link>http://www.behance.net/Gallery/TIME-100-Cover/185576</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles2/95203/projects/185576/0952031234990766.jpg" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/TIME-100-Cover/185576</guid>
<pubDate>Wed, 18 Feb 2009 22:23:03 -0600</pubDate>
</item>
<item>
<title>iTunes Add-on: "iPhone App Reorder"</title>
<description>An iTunes add-on or feature update that would allow a user to rearrange and order their apps, and then upon sync, have all of the apps fall into that particular order.

This is currently only a concept. I'd love to make it a reality, so if you know of any Mac developers that could help, please contact me.

Also available (and perhaps easier to view) on flickr: http://www.flickr.com/photos/bthoma/sets/72157621072774766/</description>
<link>http://www.behance.net/Gallery/iTunes-Add-on-iPhone-App-Reorder/259565</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles2/95203/projects/259565/0952031246945345.jpg" style="float: left; margin-right: 15px; " />An iTunes add-on or feature update that would allow a user to rearrange and order their apps, and then upon sync, have all of the apps fall into that particular order.

This is currently only a concept. I'd love to make it a reality, so if you know of any Mac developers that could help, please contact me.

Also available (and perhaps easier to view) on flickr: http://www.flickr.com/photos/bthoma/sets/72157621072774766/</content:encoded>
	<guid>http://www.behance.net/Gallery/iTunes-Add-on-iPhone-App-Reorder/259565</guid>
<pubDate>Tue, 07 Jul 2009 00:51:02 -0500</pubDate>
</item>
<item>
<title>Book Cover</title>
<description></description>
<link>http://www.behance.net/Gallery/Book-Cover/185779</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles2/95203/projects/185779/0952031235021334.jpg" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/Book-Cover/185779</guid>
<pubDate>Wed, 18 Feb 2009 23:40:25 -0600</pubDate>
</item>
<item>
<title>Volvo XC60 Launch: Twitter Ad on YouTube</title>
<description>This rich media, expanding banner ad was developed as part of the U.S. launch of Volvo's newest vehicle: the 2010 XC60 crossover. It was live on YouTube's front page for 24 hours on April 15, 2009. It included several firsts:
- it was the first banner ad to include a live Twitter feed
- it was YouTube's first expanding masthead banner
- it was the first automotive brand to be featured in this YouTube placement

Users could view the day's tweets, as well as follow the VolvoXC60 twitter account from the banner. I was at the New York Auto Show that day, sending tweets with people's firsthand reactions to trying the XC60's auto-brake feature.

The banner was wildly successful and generated a lot interest, not only for it's content and the car, but for the Twitter integration. Engagement rates were double what YouTube had averaged for banners with the same placement.

Below are screenshots from the live banner. You can interact with it in an archived format here: http://www.thevolvotwitterad.com</description>
<link>http://www.behance.net/Gallery/Volvo-XC60-Launch-Twitter-Ad-on-YouTube/224634</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles2/95203/projects/224634/0952031242061725.png" style="float: left; margin-right: 15px; " />This rich media, expanding banner ad was developed as part of the U.S. launch of Volvo's newest vehicle: the 2010 XC60 crossover. It was live on YouTube's front page for 24 hours on April 15, 2009. It included several firsts:
- it was the first banner ad to include a live Twitter feed
- it was YouTube's first expanding masthead banner
- it was the first automotive brand to be featured in this YouTube placement

Users could view the day's tweets, as well as follow the VolvoXC60 twitter account from the banner. I was at the New York Auto Show that day, sending tweets with people's firsthand reactions to trying the XC60's auto-brake feature.

The banner was wildly successful and generated a lot interest, not only for it's content and the car, but for the Twitter integration. Engagement rates were double what YouTube had averaged for banners with the same placement.

Below are screenshots from the live banner. You can interact with it in an archived format here: http://www.thevolvotwitterad.com</content:encoded>
	<guid>http://www.behance.net/Gallery/Volvo-XC60-Launch-Twitter-Ad-on-YouTube/224634</guid>
<pubDate>Mon, 11 May 2009 13:16:17 -0500</pubDate>
</item>
<item>
<title>Volvo XC60 Launch: Social Media</title>
<description></description>
<link>http://www.behance.net/Gallery/Volvo-XC60-Launch-Social-Media/188689</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles2/95203/projects/188689/0952031235589641.png" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/Volvo-XC60-Launch-Social-Media/188689</guid>
<pubDate>Wed, 25 Feb 2009 13:38:40 -0600</pubDate>
</item>
<item>
<title>Volvo: "Pieces of You" Flash Banners</title>
<description></description>
<link>http://www.behance.net/Gallery/Volvo-Pieces-of-You-Flash-Banners/188456</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles2/95203/projects/188456/0952031235543427.png" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/Volvo-Pieces-of-You-Flash-Banners/188456</guid>
<pubDate>Wed, 25 Feb 2009 00:34:48 -0600</pubDate>
</item>
<item>
<title>Timberland: Social Network for Good (Concept)</title>
<description></description>
<link>http://www.behance.net/Gallery/Timberland-Social-Network-for-Good-(Concept)/191428</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles2/95203/projects/191428/0952031236119660.png" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/Timberland-Social-Network-for-Good-(Concept)/191428</guid>
<pubDate>Thu, 09 Apr 2009 12:27:01 -0500</pubDate>
</item>
<item>
<title>Volvo: 2009 Models Animation</title>
<description></description>
<link>http://www.behance.net/Gallery/Volvo-2009-Models-Animation/188452</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles2/95203/projects/188452/0952031235543007.png" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/Volvo-2009-Models-Animation/188452</guid>
<pubDate>Wed, 25 Feb 2009 00:34:40 -0600</pubDate>
</item>
<item>
<title>Volvo: XC90 Driving Game</title>
<description></description>
<link>http://www.behance.net/Gallery/Volvo-XC90-Driving-Game/188462</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles2/95203/projects/188462/0952031235544820.png" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/Volvo-XC90-Driving-Game/188462</guid>
<pubDate>Wed, 25 Feb 2009 01:03:09 -0600</pubDate>
</item>
<item>
<title>Volvo: C70 "Cloud" Banner</title>
<description></description>
<link>http://www.behance.net/Gallery/Volvo-C70-Cloud-Banner/188459</link>
	<content:encoded><img src="http://behance.vo.llnwd.net/profiles2/95203/projects/188459/0952031235544476.png" style="float: left; margin-right: 15px; " /></content:encoded>
	<guid>http://www.behance.net/Gallery/Volvo-C70-Cloud-Banner/188459</guid>
<pubDate>Wed, 25 Feb 2009 00:52:01 -0600</pubDate>
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