I've been writing advertising copy since Noah built his little sailboat...and I've not only been there and got the t-shirt, I've also ripped it, stomped on it, and used it to clean my car with.
I've worked in agencies from very small to extremely large, and written above the line, below the line, around the line … Read More
I've been writing advertising copy since Noah built his little sailboat...and I've not only been there and got the t-shirt, I've also ripped it, stomped on it, and used it to clean my car with.
I've worked in agencies from very small to extremely large, and written above the line, below the line, around the line and sometimes hanging from it.
My words have been directed at consumers, businesses, mums, dads, savers, builders, car owners, industrialists, painters, office workers, gardeners, bird lovers, decorators, house buyers, breastfeeding mums, healthcare professionals...to name but a million or two.
I've kicked around and crafted concepts and copy for existing clients and prospective ones and helped create damned good advertising in press, direct response, TV and radio. And along the way I've managed to pick up an award or two.
What I've been doing recently:
For the last five years or so, I've been specialising in the healthcare arena, helping to create excellent campaigns targeted at Healthcare Professionals and mums.
Oh....and I also write books. Read Less
