Responsible for the design of new a soccer/fashion fusion-style line of apparel to coincide with the launch of a casual shoe line. I worked with sourcing agents and apparel developers to create sample lines, directed trade show booth design and consulted with retainer agency involved in marketing. I also created all in-house marketing materials, brand graphics and catalogs for the shoes and apparel for this brand. This job also entailed frequent travel for marketing research as well as trade shows and product sourcing meetings.

I worked on the New Business Team at Zipatoni in a hybrid role of art director and production specialist, utilizing all skills to work on all new business pitches and new client projects. This job involved every aspect of the creative visual process from comp to presentation to execution. In this role I had the opportunity to direct photoshoots, design client programs, and create digital comps. In the time I was on this team, we garnered work from Jim Beam, Maytag, White Castle, Winchester, Baci candy (Nestle UK) and several promotions added to the Miller and Energizer brands.

After that I transitioned to working as part of the team responsible for Energizer, White Castle and Viactiv. This move gave me the opportunity to learn more about working with a brand on a daily basis. I was able to lend digital and traditional illustration skills to the team while developing as a brand art director. I was also very involved in new business pitches and working with the visuals in new client assignments.

Concepted, developed and designed toys and products for a variety of licensed product lines including; Powerpuff Girls, Dexters' Laboratory, Osmosis Jones, Cartoon Network, Spy Kids, Godzilla (Movie and Animated series), Halloween, Christmas, Easter, Coca Cola, Tootsie Roll, and M&M. This included everything from original concepts to semi-engineering packets sent overseas. I was senior to 15+ designers and responsible for supervising workflow, communication meetings and brainstorming as well as working with packaging and R&D divisions to help with any support requests.

I also helped push a traditionally classic, art department towards using graphics software in their workflow as well as working as a designer in the marketing department for the last year I was with the company. I was responsible for design of marketing materials for sales personnel, PR promotions and media events. This included designing product feature sheets and whole-line marketing booklets, early conceptual logo design, concept and design of domestic and international sales ads, warranty cards , coupons, event booth displays, in-house presentations and catalog one sheets.