o Plans and executes marketing and PR strategies and tactics for businesses and non-profits by providing communications services including communications audits, marketing plans, social media strategy and media relations services

o Achieve client business objectives by planning, organizing and executing PR and marketing campaigns

• Oversight of an in-house marketing and PR department that provides public and community relations services for a government agency that serves more than 4,000 people with developmental disabilities.
• Execute integrated advertising campaigns designed to raise awareness of the agency’s services. Campaigns include print, television, radio, outdoor and web and new media.
• Conduct public relations events and activities including crisis communications, press conferences, media radio, television and newspaper interviews.
• Secured thousands of column inches, minutes and impressions of earned media for agency.
• Supervise a creative staff of five in the development and execution of communication strategies that support the agency’s strategic plan utilizing a $500,000 marketing and advertising budget.
• Work with a variety of community organizations to build collaboration in achieving the agency’s mission to assist people with developmental disabilities to “work, live, learn, play and participate as equal citizens in their community.”
• Built a brand identity campaign for Ohio’s 88 County Boards of Mental Retardation and rolled out the first-ever, statewide integrated media campaign, “Putting People First!”
• Organized golf outings that have raised over $400,000 for DD related causes.
• Competitive employment marketing campaign recognized by the Center for Accreditation of Rehabilitation Facilities a national “best practice” during 2008 CARF Accreditation review.

• Supervised 45 marketing professionals and a $4 million annual budget in the marketing and brand building of 16 shopping malls and 62 plazas with more than 30 million square feet of commercial real estate.
• Developed new corporate brand identity and logo for use by Cafaro in all trade publications, annual reports, media kits and other types of advertising.
• Designed strategy for corporate public relations, advertising and brand management.
• Increased cost-efficiency and advertising quality for malls by building an “in-house” agency to manage creative development, graphic design, television production, web design, media buying, sponsorship and budget management.
• Produced the “Experience It All!” image campaign, which included Radio Spots, TV commercials, POP Signage, Direct Mail and Websites used in sixteen markets nationwide.
• Authored copy and supervised design for all corporate communication, including annual reports and sales brochures.
• Developed and marketed nineteen data-mining websites that generated 500,000 unique visitors per year and resulted in a permission marketing CRM.
• Marketed concerts and sporting events in the 15,000 seat Eastwood Field Stadium including the Nickelodeon Tour and performer Kenny Rogers.
• As the Cafaro Company Director of Corporate Sponsorship, generated more than $2 million dollars in non-traditional revenue for Cafaro Company through cross-promotions and sponsorships with Universal Pictures, Bristol-Myers Squib, Prevention Magazine, Pepsi, Household Finance and others.

• Developed a business plan, secured capital and launched the Virtual Futures Inc. business venture.
• Provided clients a wide array of marketing consultant services including online presence and e-commerce solutions.

• Supervised county consultants and office staff in the Ohio counties of Trumbull, Mahoning and Ashtabula while building a consortium of 1200 representatives of business and industry, education systems and community agencies from Trumbull, Mahoning and Ashtabula Counties.
• Planned numerous PR events including press conference for Ohio Lt. Governor Nancy Hollister inside GM Lordstown assembly plant.