Within the dedicated F1 Franchise team, my responsibilities include iterating and expanding an annual release framework, creating high-quality art assets, defining UI visual styles whilst adhering to F1 brand guidelines, fleshing out animation sequences, and collaborating with Coders & Designers to lead lo-fi/hi-fi design features through to implementation using our proprietary in-house tools and industry-standard software.

As a shared resource across Development Teams at Dovetail, my responsibilities throughout each project lifecycle included creating UX wireframes for optimal functionality, delivering interactive menu flow proposals, prototyping new gameplay features, defining UI visual styles, maintaining art direction across internal departments, brand and asset management, supporting character artists with conceptual designs/renders, and in-game asset creation/implementation into Unreal Engine 4.

As Co-founder of Arcane By Design, my key roles were establishing the brand, developing marketing strategies, creating social media content/advertisements, and building the website.

As part of the Publishing Department at Dovetail, the Creative Services team supports each of
the 3 major franchises across a variety of consoles, platforms and social channels.

My role required delivering promotional key art/in-game assets, developing visual identities
for live and upcoming titles, retaining brand guidelines, producing release assets across
both print and digital, establishing sale/seasonal art directions and contributing to the UI/UX
department. Further responsibilities included managing schedules and design workflows,
coordinating digital asset libraries, collaborating with external agencies and implementing ideas
and solutions for social media content and marketing campaigns.

Titles Releases:
Great British Railway Journeys
Train Sim World 2020
Train Simulator 2020

DLC/Update/Add-on Releases:
TSW 2020 - CN Oakville Subdivision Route Add-On
TSW 2020 - Rhien-Ruhr Osten Route Add-On
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FSW: Pro Tour - Big Fish Lure Pack
FSW: Pro Tour - Lough Kerr & Talon Fishery
FSW: Pro Tour - Tackle Box Equipment Pack
FSW: Pro Tour - Laguna Iquitos
FSW: Pro Tour - Full Moon Update

Liaising directly with our clientele to envision and develop creative assets for national and global deployment. As part of the creative team at N-Fuze, we provided account management, brand development, print & web design, retailer art-working, social media content, 3D modelling & visualisation, photo retouching, and POS conception.

Clients include; Procter & Gamble, Spectrum Brands, Johnson & Johnson, Kelloggs, Accolade Wines and Duracell.

Producing visual content for print & web distribution within the marketing department, I delivered a range of promotional assets. This covered magazine publications, POS displays, designing/coding email campaigns, social media content, developing/updating homepages, PPC & affiliate marketing content, as well as ad-hoc photography, video and post-production.

Working with various types of clientele, from corporate/independent businesses, to musicians and photographers, I dealt with a range of commission based projects including; web design, branding, logo design, promotional content and packaging design.

Clients include; Queenborough Harbour, Capstone Financial Management, Revela, Edit Digital and Bristol Estate Management Ltd.

Working closely with both Creative Director & Festival Coordinator of Canterbury Anifest 2012, I translated event details into visual content for print & web distribution. This ranged from programme design to signage, as well as roller banners, lanyards, questionnaires, award certificates, posters/flyers and newsletters.

Grade: Overall Merit