An auto-didactic freak of nature focusing on apparel design and visual merchandising with some light construction thrown in for good measure. Specializing in telling compelling stories through apparel, Bob has over 15 years in the Performance and Sportswear industry and comes highly recommended by some of the brig… Read More
An auto-didactic freak of nature focusing on apparel design and visual merchandising with some light construction thrown in for good measure. Specializing in telling compelling stories through apparel, Bob has over 15 years in the Performance and Sportswear industry and comes highly recommended by some of the brightest leaders in the field.
His career at Nike began as a graphic designer in the apparel division, inevitably moving into apparel design when he grew restless with the lack of control over his vision. Fancying himself as a cultural anthropologist, he excels at immersing himself in the culture of a corporation and digging out compelling product and retail insights that consistently (and profitably) resound with customers. Bob has experience in virtually every aspect of creating a successful line and bringing it to market, while infusing an infectious enthusiasm into the teams he works with.
Bob is Founder and Principal of bobsmith:design, a Creative Consultancy which brings together insightful design direction, a playful wit, and a commitment to craftsmanship.
Feel free to contact Bob through LinkedIn or at bob@bobsmithdesign.com
Specialties
apparel, sportswear, design direction, fashion, strategy, consumer insights Read Less
