Bluelarix Designworks  //  Snooc
Project ToolsProject Info
Beautiful hairstraightener, widely appreciated by young women. Automotive styling, improved interaction, wireless and innovatie spring system. 

Specifically for the target group of 25 to 35 years there is a need for a high quality hairstraightener. The product should aim at people that feel young and mobile, follow the latest trends, want to distinguish, have feeling for quality and spend much time and attention to personal care. 

Competitive products are mostly pretty conservative and low quality, with basically everywhere the same technology. The Snooc is different because of the automotive styling, high quality materials, wireless technology and the special spring-system from metal, connecting both parts and being integrated in the form. 

More information: http://www.bluelarix.com