Brad Wilder Personal RSS Feed http://www.behance.net/bewilder River Road Village by Montage Development contracted me to create an architectural rendering of their project to show both the amenities available to would-be buyers as well as the park-like atmosphere. http://www.behance.net/Gallery/River-Road-Visualization/238510 River Road Village by Montage Development contracted me to create an architectural rendering of their project to show both the amenities available to would-be buyers as well as the park-like atmosphere. http://www.behance.net/Gallery/River-Road-Visualization/238510 Wed, 03 Jun 2009 17:35:51 -0500 CHEERS (California Home Energy Efficiency Rating Service) In California, every commercial and residential structure must comply with very stringent standards and regulations. To ensure that the standards and regulations are complied with, the public utilities and California’s Energy Commission, created “Cheers.” Its job is to train those who will actually visit every site and examine construction, appliances and systems…everything that uses energy. Over the years the numbers of raters has increased from a handful to close to 500. Today, the Cheers mission is to recruit and train raters. In creating the new mark for Cheers, The Glyphix goal was to create a new “Good Housekeeping Seal.” And then, with a broad range of materials, promote that seal to builders and home buyers throughout the state. http://www.behance.net/Gallery/CHEERS/238416 CHEERS (California Home Energy Efficiency Rating Service) In California, every commercial and residential structure must comply with very stringent standards and regulations. To ensure that the standards and regulations are complied with, the public utilities and California’s Energy Commission, created “Cheers.” Its job is to train those who will actually visit every site and examine construction, appliances and systems…everything that uses energy. Over the years the numbers of raters has increased from a handful to close to 500. Today, the Cheers mission is to recruit and train raters. In creating the new mark for Cheers, The Glyphix goal was to create a new “Good Housekeeping Seal.” And then, with a broad range of materials, promote that seal to builders and home buyers throughout the state. http://www.behance.net/Gallery/CHEERS/238416 Wed, 03 Jun 2009 16:20:55 -0500 GreenFlash Technologies is all about making things grow better, taller, greener. It’s about a company with a technology and chemical formulas that would boggle the minds of nuclear chemists. The product was complex. Glyphix believed the logo needed to reflect a kind of humanistic simplicity.  Did our “Sprouting G” help establish brand awareness? In a world filled with complex products labels and aloof corporate names, based on internal research GreenFlash awareness rose from 0 to 27 points in its first 6 months. http://www.behance.net/Gallery/GreenFlash-Technologies/234227 GreenFlash Technologies is all about making things grow better, taller, greener. It’s about a company with a technology and chemical formulas that would boggle the minds of nuclear chemists. The product was complex. Glyphix believed the logo needed to reflect a kind of humanistic simplicity.  Did our “Sprouting G” help establish brand awareness? In a world filled with complex products labels and aloof corporate names, based on internal research GreenFlash awareness rose from 0 to 27 points in its first 6 months. http://www.behance.net/Gallery/GreenFlash-Technologies/234227 Wed, 27 May 2009 18:48:52 -0500 Glyphix and Creative Director Brad Wilder created a campaign for Mercury Media, the industry leader long form commercial media buyer that no one had ever heard of. With large-feel creative, large print ad buys and a no nonsense message, they established themselves as the company to beat. http://www.behance.net/Gallery/Mercury-Media-Rocket-Science/231277 Glyphix and Creative Director Brad Wilder created a campaign for Mercury Media, the industry leader long form commercial media buyer that no one had ever heard of. With large-feel creative, large print ad buys and a no nonsense message, they established themselves as the company to beat. http://www.behance.net/Gallery/Mercury-Media-Rocket-Science/231277 Fri, 22 May 2009 13:01:55 -0500 Xircom was a small, nimble company that was doing battle with giants. And winning on the technology front. But their packaging was getting lost on the shelf. They hired my company Glyphix to bring a strong presence to the "last three feet" of retail. To stand out, I took the "zag" approach of large clean blocks of color and organic forms to contrast the competitors' copy-laiden boxes of bullet points deep descriptions. http://www.behance.net/Gallery/Xircom-Packaging/231387 Xircom was a small, nimble company that was doing battle with giants. And winning on the technology front. But their packaging was getting lost on the shelf. They hired my company Glyphix to bring a strong presence to the "last three feet" of retail. To stand out, I took the "zag" approach of large clean blocks of color and organic forms to contrast the competitors' copy-laiden boxes of bullet points deep descriptions. http://www.behance.net/Gallery/Xircom-Packaging/231387 Fri, 22 May 2009 16:14:44 -0500 Manresa Castle Hotel and Restaurant in Port Townsend, Washington had seen former glory, but was fading. I commercial development company was researching the viability of purchasing the property and giving it a major face lift, which would start with a jump start of the core brand. http://www.behance.net/Gallery/Manresa-Castle/231397 Manresa Castle Hotel and Restaurant in Port Townsend, Washington had seen former glory, but was fading. I commercial development company was researching the viability of purchasing the property and giving it a major face lift, which would start with a jump start of the core brand. http://www.behance.net/Gallery/Manresa-Castle/231397 Fri, 22 May 2009 16:27:03 -0500 inQ is a company whose product is conversation. Web conversation that follows an online sale. Say you order something from Land’s End. After you’ve checked-out, a special screen appears and a live representative engages you in a conversation about an “opportunity” on certain products. If you decide to purchase one of the suggested items, you’ll receive all sorts of goodies absolutely free. Glyphix created a mark that is clean, simple and very conversational. It also provides a solid, cohesive creative direction for all sorts of collateral and sales support materials. After beta testing, a broad range of materials (including the website’s interface and B2B advertising) featured the “dialogue balloon” and copy written in the first person. The work clearly stood apart from the technology oriented materials it had to compete with. Further, sales increased by 17%. http://www.behance.net/Gallery/inQ/235341 inQ is a company whose product is conversation. Web conversation that follows an online sale. Say you order something from Land’s End. After you’ve checked-out, a special screen appears and a live representative engages you in a conversation about an “opportunity” on certain products. If you decide to purchase one of the suggested items, you’ll receive all sorts of goodies absolutely free. Glyphix created a mark that is clean, simple and very conversational. It also provides a solid, cohesive creative direction for all sorts of collateral and sales support materials. After beta testing, a broad range of materials (including the website’s interface and B2B advertising) featured the “dialogue balloon” and copy written in the first person. The work clearly stood apart from the technology oriented materials it had to compete with. Further, sales increased by 17%. http://www.behance.net/Gallery/inQ/235341 Fri, 29 May 2009 10:44:13 -0500 As one of the largest “in-fill” developers in California, Montage was a developer determined not to be put in the same category with Attila the Hun. This is a developer who sincerely believes that he has to leave a neighborhood better off for his having been there. In fact, he actually builds neighborhoods. Neighborhoods and homes with varying layouts and architecture. In our eyes he became “The Neighborhood Builder.” And the logo reflected the incredibly broad range of neighborhoods he works in. In many ways, the logo had to be a flag…and the foundation for public relations. Today Montage is highly regarded by the town fathers and residents wherever he builds. Is the effort working? This is hard to determine; no formal research has been conducted. But we’ve seen the very warm welcome given to Montage by the key state, county and municipal agencies. Equally important, we’ve been to the neighborhood parties where Montage Development has been an honored guest. http://www.behance.net/Gallery/Montage-Development/231372 As one of the largest “in-fill” developers in California, Montage was a developer determined not to be put in the same category with Attila the Hun. This is a developer who sincerely believes that he has to leave a neighborhood better off for his having been there. In fact, he actually builds neighborhoods. Neighborhoods and homes with varying layouts and architecture. In our eyes he became “The Neighborhood Builder.” And the logo reflected the incredibly broad range of neighborhoods he works in. In many ways, the logo had to be a flag…and the foundation for public relations. Today Montage is highly regarded by the town fathers and residents wherever he builds. Is the effort working? This is hard to determine; no formal research has been conducted. But we’ve seen the very warm welcome given to Montage by the key state, county and municipal agencies. Equally important, we’ve been to the neighborhood parties where Montage Development has been an honored guest. http://www.behance.net/Gallery/Montage-Development/231372 Fri, 22 May 2009 16:03:11 -0500