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Ben Whitesell

Louisville, KY, USA
Ben Whitesell is a senior designer and social media content strategist for UPS Airlines. Ben graduated from Hanover College in 2003 with a B.A in Art History. After discovering an interest in commercial art, he pursued a career in the field developing skills in several mediums including design, illustration, photography and video. In his 8 years with UPS Airlines, Ben transitioned from a traditional print designer to helping lead content development and strategy for the Airlines' newly formed social media team in the Strategic Communication department.
Experience
Louisville, KY, USA
Jan 2006Present
Senior Designer
Plan, organize, and execute, both internal communications and social media strategy for UPS Airlines. Implement strategy by designing content utilizing illustration, photography, video production, and motion graphics. Deliver this content through diverse platforms including traditional communication channels and external integrated marketing campaigns. Additional areas of expertise include brand content customization, social media community engagement, and social media crisis management.

- Helped to develop and deploy the “brand voice” for UPS Airlines' social media content. Worked with the social media team to spearhead the creation of the brand’s flagship social media platform; Twitter handle @UPSLaunch. Generated key content including graphics, photos, and video that achieved 1400 followers in less than 4 months.

- Built the critical skills that allowed nearly all portrait and commercial photography to be brought in-house, personally saving $30,609 for several UPS business divisions.

- Developed a DLSR HD video workflow that accommodated cutting-edge creative results on a budget nearly half that of an external vendor, utilizing a 2 - 3 person production crew.
Louisville, KY, USA
Jul 2011Present
Owner/Operator
Design collectible print merchandise and sell this work in a personal e-commerce store. Coordinate all printing, shipping, and accounting for the enterprise.

- Developed a social media content marketing strategy that made the business profitable the first year in operation and currently holds a 2.65% conversion rate of orders to overall site visits.

- Designed page layout, user interface, and personal design blog that grew traffic to 500 hits a week.
Louisville, KY, USA
Feb 2004Jan 2006
Education Program Assistant
Hired as research assistant, but expanded scope of the role to include: design work, event planning, copy writing, business development, and alumni relations. The job description was permanently expanded to require these skills for future hires.

- Assisted the Education Director in designing several hands-on learning displays for Uwe Ommer’s 1000 Families Exhibition prominently displayed in the Museum’s main foyer.
Education
Louisville, KY, USA
20032006
Master of Arts Credits, Art History
Completed Credit Hours: 28

- Winner of the Don Payton Graduate Award in Art History Scholarship for academic achievement.
Hanover, IN, USA
19992003
Bachelor of Arts, Art HIstory
- Risk Manager Phi Delta Theta Fraternity for 2 consecutive terms.
Software/Hardware Proficiency
Adobe Photoshop CC
Advanced Color Correction, Re-Touching and other Post-Production Techniques

Adobe Indesign CC
Print Page Layout

Adobe Illustrator CC
Advanced Illustration Techniques

Adobe Premiere CC
Intermediate Linear Editing Techniques

Final Cut Pro X
Intermediate Linear Editing Techniques, Advanced Color Correction

Motion 5
General Motion Graphic and Title Creation, Green Screen Keying, and 3D Effect Creation

HTML/CSS
Basic Understanding of Front End Web Development Techniques and Language

HD DSLR Video Production
Extensive Knowledge of a Canon HD DSLR-centric Video Production including Directing of Photography, Audio Syncing, and Post-Production Editing and Finishing
Awards/Honors
2013
Regional Design Annual - Featured Work: A Lion Named Roar - Band Concert Poster, Moonrise Kingdom Promo Poster
2013
Illustration Annual 54 - Featured Work: A Lion Named Roar - Band Concert Poster
2012
100Show Sliver Award: Illustration, Featured Work: Keller Williams Concert Poster
2012
100Show Sliver Award: Illustration, Featured Work: Moonrise Kingdom Promo Poster
2012
Honorable Mention: Category - Corporate Video, Featured Work: UPS Supply Chain Solution Post Sales Video
2012
Bronze Award: Category - Corporate Image, Featured Work: UPS Supply Chain Solution Post Sales Video
2010
1st Place and Honorable Mention for Photography
2009
100Show Gold Award: Photography
2007
100Show Silver Award: Graphic Design
Featured Work: Publications
"Save the Date: New Ideas and Approaches in Calendar Design" Published by Victionary Workshop Ltd., Featured Work: 2010 Big Wall Calendar

“Kubrick et le web - Kubrick On The Web”
Group Web Exhibition: la Cinémathèque française, Paris, France; March 2011. Selected posters include: The Shining: Jack and The Shining: Maze

“Take My Time: Creative Calendar Design” Book: Published by Choi’s Gallery, Featured Work: 2010 Big Wall Calendar
Featured Work: Websites
www.shortlist.com, www.realizer.com, www.computerarts.co.uk, www.slashfilm.com, www.phishcoventry.blogspot.com, www,phan.net, www.cinematheque.fr - Online Exhibition"Kubrick on the Web"