the communication is an attribute of the brands / ideas can help build those brands / to work with ideas is not the same as working an idea / creativity is not a result but a process / is goodto create ads that people remember, but much better is to remember the marks / brands occupy a position and assume a risk /… Read More
the communication is an attribute of the brands / ideas can help build those brands / to work with ideas is not the same as working an idea / creativity is not a result but a process / is goodto create ads that people remember, but much better is to remember the marks / brands occupy a position and assume a risk / the best idea is to deal with intelligence and respect for the consumer / to settle for a good final product is never come a very good final product / that personal life is what gives life to the work / if something moves you sure will touch others / that design should be done by designers / consumers are much more intelligent than what many think / an idea the longer you think or develop will give better results. Read Less
