FYE Re-Branding - Spec Work on the Behance Network

Andrea Tyler // FYE Re-Branding - Spec Work

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Created: 04/12/08

Last Edited: 07/23/08

Appreciations: 3

Comments: 0

Project Info

Owners

Andrea Tyler

Tags

Branding, Re-Branding, IMC

Attribution Non-commercial

Fields: Branding, Advertising, Art Direction

From: Andrea Tyler's Portfolio

This is a re-branding of FYE (For Your Entertainment) Music Store. It includes several print ads, an outdoor ad, in-store and direct mail, as well as a few extras.

Print Advertisement

Front of direct mail piece

Back of direct mail piece, with card attached

Discount Card, attached to direct mail piece

Outdoor Billboard

Floor talker (Big floor sticker in the actual store)

A stamp people receive on their hand when they enter a concert hall or bar with local live music. On these nights, FYE stays open later and if you have the hand stamp, you receive a discount on the same local music you just listened to at the bar / club.