Ashley McFarland Personal RSS Feed http://www.behance.net/ashleymcfarland Project completed during my internship with the National MS Society, Mid Atlantic Chapter (Charlotte, NC). Brief: The Marketing and Communications Director requested that I design a tshirt that would be worn by all 2009 volunteers (at events held by the Chapter). She wanted the slogan "Join the Movement" included and thought the design should reflect the idea of movement or fluidity. I created a vibrant tshirt, incorporating some of the Society's own brand colors, that features playful waves and visually references movement and fluidity. The overlapping waves also bring a sense of depth to the design. http://www.behance.net/Gallery/MS-Society-Volunteer-Tshirt/208379 Project completed during my internship with the National MS Society, Mid Atlantic Chapter (Charlotte, NC). Brief: The Marketing and Communications Director requested that I design a tshirt that would be worn by all 2009 volunteers (at events held by the Chapter). She wanted the slogan "Join the Movement" included and thought the design should reflect the idea of movement or fluidity. I created a vibrant tshirt, incorporating some of the Society's own brand colors, that features playful waves and visually references movement and fluidity. The overlapping waves also bring a sense of depth to the design. http://www.behance.net/Gallery/MS-Society-Volunteer-Tshirt/208379 Wed, 08 Apr 2009 22:50:43 -0500 Project completed during my internship with the National MS Society, Mid Atlantic Chapter (Charlotte, NC). Brief: The Marketing and Communications Director requested that I design a Top Fundraiser jersey that would be given to the teams that raised the most money for the upcoming BikeMS event (in October 2009). She wanted to incorporate downtown Greenville, SC (where the bike event ended) and some sort of cycling element. I created a dramatic jersey, incorporating downtown Greenville as a backdrop, viewed through the mid-section of a cycle. The jersey reinforces the MS Society's brand colors (a deep navy as the night sky, BikeMS blue on the sleeve panels and their signature orange on the side panels. http://www.behance.net/Gallery/BikeMS-2009-Top-Fundraiser-Jersey/208389 Project completed during my internship with the National MS Society, Mid Atlantic Chapter (Charlotte, NC). Brief: The Marketing and Communications Director requested that I design a Top Fundraiser jersey that would be given to the teams that raised the most money for the upcoming BikeMS event (in October 2009). She wanted to incorporate downtown Greenville, SC (where the bike event ended) and some sort of cycling element. I created a dramatic jersey, incorporating downtown Greenville as a backdrop, viewed through the mid-section of a cycle. The jersey reinforces the MS Society's brand colors (a deep navy as the night sky, BikeMS blue on the sleeve panels and their signature orange on the side panels. http://www.behance.net/Gallery/BikeMS-2009-Top-Fundraiser-Jersey/208389 Wed, 08 Apr 2009 23:29:06 -0500 Project completed for Team Suckin' Wind during my internship with the National MS Society, Mid Atlantic Chapter (Charlotte, NC). Brief: Team Suckin' Wind requested a kit (jersey and billboard short) for this year's BikeMS event that will be held in October 2009. They loved the design of the Slipstream team kit and wanted something similar. I designed an attractive kit, reminiscent of Slipstream's, that features a prominent argyle pattern and the team's own artwork. http://www.behance.net/Gallery/BikeMS-2009-Team-Kit/204978 Project completed for Team Suckin' Wind during my internship with the National MS Society, Mid Atlantic Chapter (Charlotte, NC). Brief: Team Suckin' Wind requested a kit (jersey and billboard short) for this year's BikeMS event that will be held in October 2009. They loved the design of the Slipstream team kit and wanted something similar. I designed an attractive kit, reminiscent of Slipstream's, that features a prominent argyle pattern and the team's own artwork. http://www.behance.net/Gallery/BikeMS-2009-Team-Kit/204978 Thu, 02 Apr 2009 16:29:44 -0500 Coursework in book design - book jacket and chapter intro page design for fictitious MOMA coffee table book. http://www.behance.net/Gallery/book-design-practice-1/176336 Coursework in book design - book jacket and chapter intro page design for fictitious MOMA coffee table book. http://www.behance.net/Gallery/book-design-practice-1/176336 Thu, 29 Jan 2009 12:17:30 -0600 Freelance project completed for Community Theatre Greensboro in North Carolina. Brief: Community Theatre Greensboro held this year's only North Carolina Oscar Night © America event on February 22. I designed a bold, classy gala invitation for their marketing committee. http://www.behance.net/Gallery/Oscar-Night-invitations/189493 Freelance project completed for Community Theatre Greensboro in North Carolina. Brief: Community Theatre Greensboro held this year's only North Carolina Oscar Night © America event on February 22. I designed a bold, classy gala invitation for their marketing committee. http://www.behance.net/Gallery/Oscar-Night-invitations/189493 Fri, 27 Feb 2009 11:26:29 -0600 http://www.behance.net/Gallery/print-design-practice-1/170004 http://www.behance.net/Gallery/print-design-practice-1/170004 Thu, 15 Jan 2009 22:18:44 -0600