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The name ASHIROV MARTIC, or AM for short, is a combination of the two family names of the late grandfathers of the design combo consisting of Nihan “Ninu” (ASHIROV) and Patrick “Savo” (MARTIC). The two designers Ninu, with nomadic roots going back from Tibet to Azerbaijan, and Savo, whose heritage is Italian a… Read More
The name ASHIROV MARTIC, or AM for short, is a combination of the two family names of the late grandfathers of the design combo consisting of Nihan “Ninu” (ASHIROV) and Patrick “Savo” (MARTIC). The two designers Ninu, with nomadic roots going back from Tibet to Azerbaijan, and Savo, whose heritage is Italian and Croatian met during their studies and formed the fashion and graphic design label in 2011.

AM is conceptional in their approach to collections and always eager to stretch the meaning of the collection beyond mere clothing/aparell and involve a statement or sentiment which can range from plain absurd and bizzarre to socially criticizing, but never taking fashion too seriously.

ASHIROV MARTIC is foremost a label which is aimed to deliver a broad range of wearable collections and a conceptional structure around them including illustrations, graphic design in form of a magazine covering the campaign, as well as the concept and a fashion clip revolving around the feeling of the collection.

The label’s strong believe is, that even though in the end it is just clothing, you are able yourself to transport a message in whatever you do, which can be positive and inspiring to a large group of people, bringing their sense for altruism and love for the specific trades together. The main ambition is to learn from each other and grow together instead of working against each other.

This is truly what ASHIROV MARTIC stands for and is the main motivation behind it. Read Less
Member Since: Jan 26, 2013