Asen Ivanov
Creative at The Upstreamers
Sofia, BulgariaDesign through purpose.
Work Experience
Ilyan.com
Creative Director
Responsibilities
• Overseeing and managing all the processes in the Creative department
• Creating strategic campaigns and visual concepts
• New Business development
Key Achievements
• Working on project basis for DANONE brands on Romanian market
• Winning local and international pitches for Viral & Digital communication strategies and campaign concepts.
Responsible for:
DANONE brands: Activia, zaMEN, DZP, Na Baba, Danonino
KRAFT brand: Milka
Bella Bulgaria brands: Sachi, Leki, Tommi, Orehite, Bella
Maxxium brands: Jim Beam, Famous Grouse
Henkel Brands: Ceresit, Moment, Pritt
AVON, TBI, Raiffeisen Bank, Chupa Chups
LIDL, Devin brands: Devin, Frutelli
and others
• Overseeing and managing all the processes in the Creative department
• Creating strategic campaigns and visual concepts
• New Business development
Key Achievements
• Working on project basis for DANONE brands on Romanian market
• Winning local and international pitches for Viral & Digital communication strategies and campaign concepts.
Responsible for:
DANONE brands: Activia, zaMEN, DZP, Na Baba, Danonino
KRAFT brand: Milka
Bella Bulgaria brands: Sachi, Leki, Tommi, Orehite, Bella
Maxxium brands: Jim Beam, Famous Grouse
Henkel Brands: Ceresit, Moment, Pritt
AVON, TBI, Raiffeisen Bank, Chupa Chups
LIDL, Devin brands: Devin, Frutelli
and others
June 2013
- December 2014
Bulgaria
INTOIT Brand Consultancy
Art Director
To oversee and fulfill creative projects related to different ATL and BTL activities of multinational brands including VICHY, MARS brands: Pedigree, Whiskas, Chappy, KiteKat, TWIX, Snickers, US Pharmacia brands: Verdin & Ibuprom, Ficosota Brands: Kubetti & Pufies, MKB Unionbank.
January 2012
- June 2013
Bulgaria
TBWA\Sofia
Art Director
To oversee and fulfill creative projects related to different ATL and BTL activities of multinational brands including all BDF brands (all NIVEA sub brands, Eucerin, Hansaplast) and some Henkel brands (Bref, Pur, Persil, Silan, Perwol, Shwarzskopff) and also local clients like Bulbank
November 2005
- January 2012
Sofia, Bulgaria
Abriss Design Center
Creative Director
Managing creative department and supervising art projects; involved in different stages of creative and design process. Taking care of company's clients such as: Triumph, Chupa-Chups, SANITEX, Del Alma also local brands: Unified Distillers.
June 2002
- November 2005
Sofia, Bulgaria
Education
Bulgarian National Academy Of Fine Arts
Master of Fine Arts specialised in Poster and Visual Communication
graduated with honours
September 2000
- June 2006
Sofia, Bulgaria
Bulgarian High School Of Fine Arts
Artist
graduated with honours
September 1994
- May 1999
Sofia, Bulgaria
Languages
English (Fluent),
Bulgarian (Native),
Russian (Beginner),
Awards
FARA Awards
Bronze Award
2011
FARA Awards
3 Nominations
2011
Effie Awards - Effie Worldwide
Bronze Effie Award
2011
International Fair Plovdiv
Gold Medal for kiosk design
2010
FARA Awards
Silver FARA award
2010
International Fair Plovdiv
Gold Medal for package design
2010
Golden Drum
1 Nomination
2009
International Fair Plovdiv
Gold Medal for package design
2009
Effie Awards - Effie Worldwide
Silver Effie Award
2009
International Fair Plovdiv
Gold Medal for kiosk design
2009
Kuwait Arab Advertising Awards
Golden Shield
2008
Kuwait Arab Advertising Awards
Silver Shield
2008
Bulgarian Anti AIDS Organisation
1st. Place in Logo Contest
1998
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Brand Identity,
Branding & Corporate Identity,
Cinema4d,
Creative,
Digital Photography,
DTP,
Fine Arts,
Graphic Design,
Macromedia Freehand,
Poster Design,
Typography,