Ailton Palmeira
CRM & Product Manager
Curitiba, Brazil
+55 (41) 995822981
be.net/apalmeira
Work Experience
Peixe Urbano And Groupon Latam
Product Manager (CRM)
October 2018
- January 2021
Brazil
MadeiraMadeira
Creative Manager
MadeiraMadeira is the largest homecenter ecommerce focused on selling building materials and decoration of Brazil.
In the Marketing sector, I was responsible for all demands of design and web design of the site.
Main activities: Creating Email Marketing campaigns, Google Displays and Banners.
As Senior Designer, the main projects in which I participated in MadeiraMadeira: Brand Redesign and Redesign of site's layout seeking best practices of UX.
Main activities:
Management and coordination of design team.
Align communication according to the site's identity.
Supervision of implementation and approval of layouts.
Identify user needs and seek best practices for UX.
Audience segmentation and trigger email marketing campaigns.
Developing scope of projects of specialist ecommerce stores.
Improvement strategies Opt-in user base for emails.
In the Marketing sector, I was responsible for all demands of design and web design of the site.
Main activities: Creating Email Marketing campaigns, Google Displays and Banners.
As Senior Designer, the main projects in which I participated in MadeiraMadeira: Brand Redesign and Redesign of site's layout seeking best practices of UX.
Main activities:
Management and coordination of design team.
Align communication according to the site's identity.
Supervision of implementation and approval of layouts.
Identify user needs and seek best practices for UX.
Audience segmentation and trigger email marketing campaigns.
Developing scope of projects of specialist ecommerce stores.
Improvement strategies Opt-in user base for emails.
December 2012
- February 2018
Brazil
Atualtec
Designer/Web Designer
In Atualtec, I worked in Marketing and Design departament and I was responsible for create and develop campaigns of email marketing and banners for 8 online stores of graphic materials. Also participated in projects where planned and developed explanatory videos and animation of characters, illustrations for products, videos, campaings, landing pages and how-to guides, Flash and ActionScript apps, front-end development, and web design.
November 2011
- December 2012
Curitiba, Brazil
Mime Web Solutions
Creative Director/Co-founder
Mime is an agency focused on developing solutions and ideas for branding, web and graphic design. For 2 years I was responsible for design, develop and plan projects about 13 sites, e-commerce, branding and graphic design. Acquired extensive knowledge and experience for as long as I integrated the team of Mime, mainly on how to think of solutions to meet the individual needs of each client.
March 2009
- April 2011
Curitiba, Brazil
Skills
Adobe Illustrator,
Adobe Photoshop,
Branding,
Digital Marketing,
Email Marketing Strategy,
HTML/CSS,
UX/UI Design,
Web Design Planning,