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Anoop Shukla

Design graduate from NIFT, specialized in Leather. Previous experiences majorly involve designing bags and accessories for an India based export house, and a few branding and photography assignments.
Currently pursuing post graduation in Fashion from UCA, UK.
Available for:
Fashion and Apparel design,
Product design.
(Specialization: Leather Menswear)

Concept Design | Photography (Travel/Studio)
Open for relocation.
Skills
 
Apparel Design, Product Design, Photography, illustration, Adobe Illustrator, Adobe Photoshop, fashion, leather, menswear, styling, Branding & Identity, art direction, Interprenureship, Photo Retouching
Experience
United Kingdom
Aug 2011Present
Freelance Designer
Wepit Accessories, Srota Pvt. Ltd., ArtIndia Pvt. Ltd., Rroboshka, DotPSD Pvt. Ltd.

● Product photo shoot for 'Wepit Accessories', a UK based e-commerce brand.
● Photo shoot for internet based advertisement campaign for a bags and accessory design brand, 'DotPSD'.
● Conceptualization and photo shoot for a menswear brand 'Rroboshka' for its advertisement campaign and catalogue.
● Photography, Cataloguing and Website layout design for ArtIndia, a textile based company in Jaipur.
● Generated silhouette of bags based as per specification from the client keeping trend forecast, design aesthetics as well as price point in balance.
Chennai, India
Jul 2010Jul 2011
Designer
● Collaborated with the SLG (Small Leather Goods) and Bags design team for the research and development of the in-house trend forecasting. Created trend, material and trim forecast book for men and women fashion accessories for two consecutive seasons S/S 2011 and A/W 2011-12.
● Researched and designed ranges of bags for brands like Calvin Klein, Clarks, FCUK, Lakeland, Tasche, Hotter, Moshulu and Massimo Dutti according to spec sheets. Executed the followed up and got approvals by the buyers.
● Reviewed and designed wallets and merchandize for the SLGs upcoming range S/S 2011 and A/W 2011-12 for Tommy Hilfiger, Nautica, Guess, Next, and Apt9 based on orders placed through our in-house trend forecast.
● Following up of the product range to the sampling stage, supervising and coordinating sample-making team and supporting production management team for sample development. Getting approvals and forwarding to production department.
● Negotiating with raw material suppliers for trims and surface ornamentation techniques as required and keeping a check on buyer’s requirements.
● Regular sourcing and material procurement, swatch development and product development for RND and upcoming trend forecast.
● Analyzed and presented research work and development of prototypes, samples and swatches for in-house collection and buyer meetings and presentations.
● Analyzed market for successful designs in terms of aesthetics and sales and worked on designs in that direction. Provided design solutions to unsuccessful product designs.
● Provided problem solving solutions in the prototyping stage to avoid bottlenecks in production
.
Bengaluru, India
Oct 2009Apr 2010
Design intern (Final)
● Scrutinized the current condition of work flow and reassessed the system's limitations.
● Further explored surface based and pigment based techniques on leather.
● Experimented and designed a collection of six garments using leather and denim for my graduation project.
● Executed and rendered the designs by optimizing the utilization of time intervals on the sampling floor.
● Refined my understanding of the industry methods.
Bengaluru, India
May 2008Jul 2008
Design Intern
● Practical understanding of company hierarchy and work flow.
● Analyzed my limitations as an intern with reference to the time and quantity conscious sampling unit.
● Researched on the more industrial leather treatments, machinery and chemicals involved and their execution.
● Identified a mentor and reported regularly with updates and reports.
● Researched and designed a collection of three ensembles that served the visual purpose of fourteen ensembles, by innovative construction and pattern cutting methods (Theme based).
● Executed and rendered the design on the sampling floor, overcoming the limitations of assembly line by devising productive ways around the problem.
● Gained knowledge in industry methods.
Kolkata, India
Jul 2007Nov 2007
Asst. Designer (Graphic and Print Development)
● Trend forecast interpretation to motifs, surface ornamentation and silhouette development for Kolkata based fashion designer, Shantanu Goenka.
● Developed Prints for Spring Summer 2008 collection.
● Developed seamless repeats from scanned hand-drawn motifs.
● Converted large seamless patterns and motifs to vector format to form database for future applications.
Education
Rochester, United Kingdom
Sep 2012Present
MA Fashion, Menswear
Menswear classic tailoring (bespoke) methodologies and their implementation onto technical leather garments. Refining the knowledge of leather craft and the handcrafting techniques. Studying the differences in the mass production (assembly line on production floor) and Custom made hand crafted methods, and suggesting ways to derive best of both systems. Documentation of the same.
Activities and Societies: ● Creative Challenge Workshop ● Commercial Photography Classes ● Styling and rebranding for ReWorKs (Intatex Pvt. Ltd.).
Kolkata, India
Jul 2006May 2010
Bachelor in Design, Fashion and Apparel design. Specialization: Leather
Attained knowledge in the field of fashion and apparel as well as bags and accessories, specializing in Leather as a material. Also specialized in other heavy material and the techniques involved. Worked mainly on design developments and pattern cutting methods. Learnt about price point and aesthetic balance in design, and to work with specifications.

Activities and Societies: ● Lead the Event Co-ordination team for Inter-college fest for two consecutive years 2008, 2009. ● Head of Print and Publicity Department for College Annual Festival 2009. ● Cluster Development Project (2008): A program to empower the handicraft sector under the ministry of rural development’s Swarnjayanti Gram Swarozgar Yojana (SGSY). Made a collection of commercial handmade products and educated the artisans to be self employed. ● Head of Decoration Department for College Annual Festival 2008.
Industrial Exposure:
• Indian Handicraft and Knits ware Textile Trade Fair,
Sponsored by Export Promotion Council for Handicrafts (EPCH) in Greater Noida. (2011)
• Visited Kutch in Bhuj (Gujarat) and explored the rich textile handicraft heritage. (2011)
• Calico museum of Indian handicraft and textiles, Ahmedabad.
Largest textile museum of Asia. (2011)
• A.V.Thomas Leather and Allied Products Pvt. Ltd. (2010-11)
• Bhartiya International, Bengaluru. (2009, 2010)
• India International Leather Fair (IILF), Chennai. (2009)
• Tata International, Chennai. (2009)
• Khimji Hansraj, Chennai. (2009)
• LEXPO, Kolkata. (2006, 2007, 2008)
• ILGF, Kolkata. (2007, 2008)
• Industries at the Kolkata Leather Complex. (2007)
• Tannery training at BASF Tanneries at Bantala, Kolkata for 14 days. (2007)
• Forecasting seminar (CLI) at The Hyatt, Kolkata. (2006)
• Plastic and Packaging industries at Kalyani. (2006)
Projects Undertaken:
• Attended a Photoshop intense day study course on Retouching for photographers in Chatham, conducted by Tonic association and lectured by Mr. Simon Pruciak (Photographer; Sessional Tutor, Production co-ordinator and International Liaison Officer at University for the Creative Arts).
• Attended a three day workshop on ‘Designing leaders’ in Ahmedabad conducted by National Institute of Design (NID) and lectured by Mr. Krishnesh Mehta (NID Faculty -Lighting choreography and neuro-physiology; Chartered lighting engineer; MBA; PGDP Space Science; MA Physics; Researcher on the synergic convergence of Design, Meditation, Science, and Management).
• Tee shirt print design for Development Labs for corporate social responsibilities approved by the UN. (2012)
• Packaging for protection design for AIDS awareness/Sex education. (2012)
• Photography and Catalogue designing for ArtIndia Pvt. Ltd, Rroboshka (sister concern of Gulabo Chaap Pvt Ltd.) and Dot PSD (Leather handbags and accessories) for the purpose of branding and advertisement (2011-12)
• Bags silhouette designing for Srota Pvt Ltd. A domestic brand (India) which launched in 2011.
• Designed Brochure and Banner for Pravah, a Delhi based NGO for International Volunteer’s day, sponsored by British Council and VSO. (2011)
• Designed stationary for ‘Fulcrum’, theme for NIFT Kolkata Annual Festival 2009.
• Cluster Development Project (Duration 15 Days, 2008): A collection of Leather tabletop accessories was undertaken at Shantiniketan with the theme ‘Ink’ which was inspired from Rabindranath Tagore’s famous work ‘Geetanjali’. The project incorporated working with the local artisans, and increasing their knowledge, skill and techniques for their future betterment.
• Designed a Logo for ‘Bugle’, Graphics and Graffiti Committee, NIFT Kolkata2009.
• Designed brochure for NIFT Kolkata for Fashion Spectrum 2008 and 2010.
Achievements and Extracurricular:
• Qualified and Ranked 139th in All India Common Entrance Exam for Design (CEED) 2012.
• Started a blog called Flutterhead (www.flutterhead.wordpress.com), and held topics related to design, inspirations, social causes and day to day motivation.
• Event coordinator of Inter-college fest called Spectrum for 2 consecutive years 2008 and 2009, along with an active member of other cultural events at NIFT Kolkata.
• Second runner-up in Tee shirt designing competition at Spectrum 2008, NIFT Kolkata Cultural Fest.
• Secretary of ‘Bugle’, the Graphics and Graffiti Committee, NIFT Kolkata. (2009-10)
• Head of ‘Decoration Department’ for NIFT Annual College Festival “Spectrum”. (2008)
• Social Service work: Have been actively involved at the college level in organizing Blood Donation camps.
• Head of ‘Print and Publicity Department’ for NIFT Annual College Festival “Spectrum”. (2009)
• Member of College Football Team. (2007-09)
• Member of School Football Team. (2005-06)
• Third place: Inter school Debate competition. (2005-06)
• First place: Inter school Debate competition. (2004-05)
• Yellow belt in the martial art form ‘Tae kwan dow’. (2002-03)
• Active participation in fund-raising for the elderly through ‘Help Age India’ initiative. (2002)
• Active participation in fund-raising for Cancer. (2001)
Software/Hardware proficiency:
• Macintosh
• Windows
• Adobe Illustrator CS5
• Adobe Photoshop CS5
• Microsoft Office

• Nikkon D90 SLR Camera. (Various Lenses)
Languages
 
English (Fluent), Hindi (Fluent)
Interests:
Photography, Traveling, Music