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Bēhance

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I am an experienced creative leader with a passion for creating effective visual design communications. Years of Marketing communications experience specializing in product launches, and brand identity.

Successful and exceptional product launch work for Gillette, Procter & Gamble, and Waters Corporation. Proven e… Read More
I am an experienced creative leader with a passion for creating effective visual design communications. Years of Marketing communications experience specializing in product launches, and brand identity.

Successful and exceptional product launch work for Gillette, Procter & Gamble, and Waters Corporation. Proven expertise leading design teams to develop compelling strategies and communications targeted to the consumer.

My thoughtful approach to each project motivates and inspires creative teams, encourages understanding of audience needs, and translates that knowledge into profitable solutions. Read Less
  • Design Lead
    Waters Corporation — MA, USA
  • Contract Packaging Designer
    Hasbro — RI, USA
  • Contract Design Lead
    Staples — Framingham, MA, USA
  • Design Manager and Art Director
    Monster — Maynard, MA, USA
  • Design Manager
    The Gillette Company — MA, USA
View Full Resume →
I believe that when it comes to design communication; less is more.

Breaking through the daily visual bombardment we all experience, takes thoughtful and strategic thinking.

You must intrigue the customer. You must have thorough knowledge of the customer, the product and your competition. Then ask, "what can i… Read More
I believe that when it comes to design communication; less is more.

Breaking through the daily visual bombardment we all experience, takes thoughtful and strategic thinking.

You must intrigue the customer. You must have thorough knowledge of the customer, the product and your competition. Then ask, "what can it do for me?"

Make the customer believe that their life will be better with your product.

Thoughtful, strategic design communications.
RESULTS THROUGH INFLUENCE. Read Less
Current Design Lead at Waters Corporation.

Previous contract at Hasbro and Staples, prior to a Design Manager and Art Director at The Gillette Company (10 years) and Procter & Gamble.
Member Since: Jan 19, 2012