The American Design Club (AmDC) exists to encourage and promote the efforts of young designers in the United States. We foster camaraderie and connections between designers, and we create a platform for the sharing of inspiration, ideas, and resources. The AmDC accomplishes this by holding juried exhibitions, showing the work of its members at industry events, promoting designers and new work on our website and by hosting events where designers can congregate and build relationships. The AmDC is an organization of individuals bound together by diversity. Though born in New York we aim to be locally, nationally, and globally relevant. We welcome new membership enthusiastically.
Senior Graphic Designer
I was responsible for branding the company, Soho Studios: drafting, refining and finalizing a clean and modern visual identity for the Studio. As Senior Graphic Designer I spearheaded the development of brand concepts, identities and packaging for Indigo Home and Indigo Baby, two divisions of Indigo Books and Music, Canada’s leading media retailer.
I was responsible for revamping and redesigning the entire bedding collection, both organic and conventional lines. I also designed and developed botanical packaging, spearheaded a custom candle line and worked on collaboration identities, including David Stark, Jason Polan, Mike Miller, and John-Paul Philippé.